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December 19, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Ibotta's model of couponing catching on with consumers
    The mobile shopping savings application Ibotta is steadily gaining traction with consumers, in spite of its low profile due to little marketing. The appeal may lie in its relationships with a number of brands that allow Ibotta to offer more savings than competitors for consumers who scan their receipts at major grocery chains and big-box retailers and perform a specified brand interaction, writes Sarah Perez. TechCrunch (12/18) LinkedInFacebookTwitterEmail this Story
5 Digital Experience Trends that are Revolutionizing Marketing
The rapid introduction of new technology is transforming the way marketers connect with their audiences. But what are the top trends, which ones are right for your industry, and how can you use them to achieve your business objectives before your competitors do? Download the white paper
  Marketing & Monetization 
  • MediaBrix forges once-and-done in-game ad units
    Ad company MediaBrix is introducing a responsive design technology that allows in-game ads to recognize their surrounding environment and display correctly. The company hopes the technology obviates the need for platform-specific customized versions of ads simply to accommodate various operating systems, screen sizes and gaming styles. Coca-Cola and Lexus are among its customers. VentureBeat (12/18) LinkedInFacebookTwitterEmail this Story
  • Expedia expands mobile offering with Windows 8 app
    Expedia has expanded its mobile offering by launching an application for the Microsoft Windows 8 platform that features mobile-exclusive deals. Expedia's brand director of public relations, Sarah Gavin, says tablets tend to be used differently than smartphones in the travel space, with tablets used more in the planning phases and smartphones for last-minute booking. "Mobile is a huge part of what we do. There are so many on-the-go travelers and we want to capture that last-minute booking," Gavin says. (12/19) LinkedInFacebookTwitterEmail this Story
The Importance of Email Marketing & Mobile Apps
With over 70% of emails now opened on mobile devices, it's paramount that marketers optimize for this shift in behavior. Data shows that businesses could be losing $250K in revenue for every 10M emails sent without mobile optimization. Download the guide
  Wireless Ecosystem 
  • Apple and Facebook cozy up in iOS 6
    The Facebook application for Apple iOS 6 mobile devices now uses an Apple API to permit users to download from the Apple App Store via a pop-up window, keeping people in the app. The move shows a growing interest in integrating Apple's devices and Facebook. Facebook also gave developers better ad customization tools and analytics based on demographics, including age, gender and country. The demographics "mean mobile app install ads will look better and reach more relevant audiences, as developers can tailor their targeting to demographics they're successful with," Josh Constine writes. TechCrunch (12/18) LinkedInFacebookTwitterEmail this Story
  • Other News
  Marketers Needs 
  Developer Corner 
  • MarkedUp's app analytics fill Windows 8 gap
    MarkedUp is offering Windows 8 and Windows Phone 8 application developers a software development kit for advanced analytics. The offering rectifies a gap perceived by MarkedUp CEO and former Microsoft Developer Evangelist Aaron Stannard, who found no developers for the new Microsoft platform "had found a viable analytics solution much less a solution that provided them the analytics and information they need to sustainably monetize their apps on any platform." MarkedUp captures and reports in-app activity and can be made to track developer-specific events, Michael Carney writes. PandoDaily (12/19) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • FTC wants info from data brokers; Coppa revisions to be announced
    The Federal Trade Commission is expected to announce its revisions of the Children's Online Privacy Protection Act later today. The FTC also followed a Congressional Bipartisan Privacy Caucus briefing with letters demanding that nine companies reveal information on their data-brokering practices, with an eye to regulating personal-information collection. The brokers' lack of transparency means that even when they "offer consumers the ability to access their data, or provide other tools, many consumers do not know how to exercise this right," according to the FTC. The Hill/Hillicon Valley blog (12/18) , Adweek (12/18) , The Hill/Hillicon Valley blog (12/18) LinkedInFacebookTwitterEmail this Story
  • Instagram users decry proposed changes in terms of service
    Instagram has announced intended changes to its terms-of-service agreement that appear to allow for advertisers to pay to use users' photos, drawing fire from users of the photo-sharing service, now owned by Facebook, and from privacy groups. Instagram co-founder Kevin Systrom wrote in a blog post that "it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear." The Hill/Hillicon Valley blog (12/18) , Reuters (12/19) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Today's Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting"
    The MMA, in partnership with the Interactive Advertising Bureau and the Media Rating Council, has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting,why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA releases U.S. Consumer Best Practices for Messaging 7.0
    The MMA this week unveils the seventh edition of the "U.S. Consumer Best Practices for Messaging" (CBP 7.0). These best practices provide guidance to activate common short code messaging programs over U.S. carrier networks. CBP 7.0 is the MMA's compilation of accepted industry practices, common U.S. wireless carrier policies, and regulatory guidance that have been agreed upon by a coalition of MMA member companies and industry executives. The most significant change from the CBP 6.1 version released in May 2011 is the seamless alignment of the CTIA Audit Standards with the CBP 7.0 document. Since its introduction in 2005, the industry has looked to the CBP as the foremost guide to follow and apply common short code text messaging programs within the marketing mix. The MMA and CTIA worked together to consolidate the Audit Standards and CBP to ensure both documents were in alignment. Effective immediately, the MMA has determined that it will no longer issue CBP updates. Going forward, the CTIA will continue to advise and audit the carrier community, while the MMA will assume a more prominent role as an advocate for the marketing community. To continue to develop messaging as a viable marketing tool, the MMA will focus on next generation messaging marketing frameworks, guidelines, best practices and standards, such as text messaging, multimedia messaging, long-code messaging, mobile email and in-app push notifications. The MMA will continue to work closely with the CTIA and other industry authorities. You can download the CBP by filling out this form. LinkedInFacebookTwitterEmail this Story
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To be without some of the things you want is an indispensable part of happiness."
--Bertrand Russell,
British philosopher, mathematician and historian

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