Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/eapaCfbwoceTAIrpdvcj

November 21, 2012
Sign upForwardArchive
Put your money where your market is

  Top Story 
  • Some cable series now rival broadcast for viewer reach
    Cable series that might once have been considered niche continue to make inroads against their broadcast competition in key audience categories. A&E's "Duck Dynasty" on Nov. 14 did better among the 18-to-49 demographic in the 10:30 p.m. segment than ABC's "Nashville" or NBC's "Chicago Fire." Meanwhile, on Nov. 12, MTV's "Teen Mom II" was about even with CBS' "Hawaii Five-O" and ABC's "Castle," among the 18-to-49 segment, but surpassed both series, as well as NBC's "Revolution" among the 18-to-34 group. Variety (subscription required) (11/15) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • Panel: Cable makes inroads with addressable ads
    President Barack Obama's campaign was able to increase the efficiency of its TV ads aimed at "persuadable" voters because of cable's improvements in targeting audiences by demographics and geography, Joan Hogan Gillman, head of Time Warner Cable Media, said during a panel discussion. Comcast, meanwhile, has organized its 20 million customers into 600 zones and is now testing addressable ads in Baltimore, said Kevin Smith, Comcast Spotlight group vice president. Multichannel News (11/13) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  Research and Report 
  • Majority of ad agencies expect a brighter 2013
    Keying off recent momentum, more than 6 in 10 ad agencies polled said they expect new business opportunities to develop in the coming year, marking an upturn from 2012. About 45%, meanwhile, said that the current year had been an improvement on 2011. Separately, three-quarters of respondents identified digital as a promising opportunity moving forward, while just over half cited social media. MediaPost Communications/MediaDailyNews (11/13) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Panel: Dynamic VOD ads are getting closer to critical mass
    Cable programmers are making slow but steady progress toward developing the systems to be able to insert dynamic ads in free video-on-demand content, according to a panel at an industry event. Comcast and Time Warner Cable together have 30 million homes equipped to receive dynamic VOD ads, a figure that should appeal to sponsors who "think in terms of a national footprint, not market deployments," said Alan Hoff, vice president of strategic marketing at SeaChange International. Broadcasting & Cable (11/14) LinkedInFacebookTwitterEmail this Story
  • Ads get personal with Adobe's Project Primetime platform
    Adobe has converted its Auditude acquisition into a multichannel video content platform called Project Primetime. Enabled by MediaWeaver, the platform allows for the flowing of ads into linear, live and on-demand videos via single-platform distribution. Tied to other Adobe products, audiences can be segmented and targeted such that, for example, "Coke could make sure that a mom watching the Olympics on her tablet would see an ad that’s different from the one shown to a teenager watching on her iPod Touch and also different from the one shown to a twentysomething watching on Xbox," writes Tim Peterson. Adweek (11/15) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • Reality series court danger, younger male audiences
    Discovery Channel's "Deadliest Catch" and History Channel's "Ax Men" are part of a wave of action-based reality series that are proving popular with younger male viewers. Discovery on Nov. 9, with its showing of "Jungle Gold" and "Gold Rush," was the top destination among all TV networks for 18-to-49 male viewers. Variety (subscription required) (11/17) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Why "viewability" isn't a magic bullet
    The online ad industry has embraced "viewability" as a key metric for determining ad effectiveness -- but viewability alone doesn't do brands much good, writes Philipp Pieper. Brands need to demand not just viewable ad-placements, but also placements on clean, well-designed pages where their ads stand out and are likely to make a real impression. "A viewable impression in a cluttered environment is unlikely ever to be noticed," Pieper writes. Advertising Age (tiered subscription model)/DigitalNext blog (11/19) LinkedInFacebookTwitterEmail this Story
  • The future is programmatic, Web marketers say
    Programmatic buying is changing the balance of power between Web publishers and advertisers, experts say. Marketers are increasingly focused on tracking consumers across the Web rather than buying up space on specific sites, with programmatic bidding now accounting for about 10% of all online display advertising. "It's allowing advertisers to assign value to media rather than publishers," explains Ben Winkler, chief digital officer at OMD. The New York Times (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy
 
Contact NCC Media
NCC Media
The Chrysler Building
405 Lexington Ave 6th Floor
New York, NY 10174
(212) 548-3300
www.nccmedia.com
 
About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Time Warner Cable – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

 
 Recent NCC Media SmartBrief Issues:   Lead Editor:  Jesse Stanchak
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information