| February 8, 2013 | News for the confectionery industry |
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| Market Trends |  |  |
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- M&M's will work with Habitat for Humanity
The M&M's brand of Mars Chocolate North America has teamed with Habitat for Humanity in a campaign called M’Prove America. The brand is donating $500,000 to Habitat for Humanity, encouraging fans to volunteer and promoting the effort on specially-marked packages. The Shelby Report online
(2/7)     
- Companies partner to form American Confections
Hickory Harvest Foods and Fresh Roasted Almond have together formed a new company, American Confection, selling pretzels enrobed in chocolate and yogurt. "Hickory Harvest and Fresh Roasted Almond already use a lot of yogurt and pretzels, and a number of small companies that used to do enrobing have gone out of business," explained Joe Swiatkowski, president of Hickory Harvest. CandyAndSnackToday.com
(2/7)
- How Oreo built an Instagram following in 15 seconds
In the 15 seconds following the screening of Oreo's "Cookie or Creme" Super Bowl ad, the brand's Instagram following jumped from 2,200 to 22,000, says brand manager Susan Burris. The continuing campaign, which asks consumers to share photos so that they can be made into cookie or cream sculptures, has since boosted Oreo's following to more than 50,000. "We're not just launching an Instagram page, we're launching an engagement experience," Burris says. ClickZ
(2/7)
- Doritos ad contest wins nearly 100 million views
Frito-Lay says the five finalists in its "Crash the Super Bowl" ad contest received nearly 100 million views this year. The campaign was moved from the company's own microsite to Facebook, making it easier for fans to share the videos. "That's the whole reason why we switched. People like to talk about the videos, and that reaches their circle of friends," said Vice President of Marketing Ram Krishnan. Adweek
(2/7)
| Diet & Health | | |
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- Gluten sensitivity raises many questions
Medical experts agree that non-celiac gluten sensitivity is a condition, but they don't know a lot about it, such as long-term effects or even whether it's just one illness. Dr. Stefano Guandalini of the University of Chicago's Celiac Disease Center said some people who do not have celiac disease do get a health boost from adhering to a gluten-free diet, but he does not know how many people may be gluten sensitive and there is no blood test that can aid in the diagnosis. The New York Times (tiered subscription model)/Well blog
(2/4)
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| Science & Technology | | |
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- Sollich sets sights on Africa
Ralf Schaffer, executive director of Germany-based chocolate processing firm Sollich, said the company has seen growth in Russia over the past few years, and is now turning its attention to Africa. "If the living standard is growing, the consumers are willing to spend more money on chocolate," he said. "That's why I see there will be demand in the future for our machines in these markets." ConfectioneryNews.com (France)
(2/7)
| Regulatory Update | | |
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- ISO: EU sugar quotas won't harm markets
With sugar stocks high and a strong crop expected from Brazil, the European Union's plan to extend sugar quotas through 2020 won't harm markets, said Leonardo Bichara Rocha, senior economist with the International Sugar Organization. Confectioners including Mondelez International and Nestle have said the quotas are causing supply problems and major price hikes. The EU is expected to decide in June if it will keep the quotas through 2020 or end them in 2015. ConfectioneryNews.com (France)
(2/7)
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