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March 7, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
FREE Guide: Build A Better Social Media Strategy!
Discover the new intelligent social media workflow being used by the biggest brands to optimize their social content and create more user engagement than ever before. Listening and publishing tools are only half the story, learn how brands and agencies have evolved to fill in the gaps and make listening, publishing and analysis work together. Download now!

  • Condé Nast woos online advertisers with subscriber data
    Condé Nast is planning to deploy its subscriber data to help brands better target their online advertising. The publisher will use a network of 450,000 "preferred subscribers" to glean insights and digital-targeting tips for its full base of 55 million subscribers. "We're taking data from the legacy business and leveraging it online. This is satisfying an advertiser need that we haven’t been able to do in the past," says Chief Marketing Officer Lou Cona. Adweek (3/6) LinkedInFacebookTwitterEmail this Story
Ten mobile trends. Ten ways to win.
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You'll learn about the oncoming mobile technology arms race -- and you'll discover the steps you must take to stay ahead of the pack.
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  Getting the Word Out 
  • 3 cheers for Twitter's new Ads API
    Twitter's new Ads API is a big deal for social media marketers, Balachandar Ganesh writes. The API opens the door to smarter analytics, more streamlined campaign design and ad purchasing, and data-driven, real-time campaign optimization. "Folks, Twitter marketing just got serious," he writes. VentureBeat (3/6) LinkedInFacebookTwitterEmail this Story
Marketers: Does Your Media Partner Really Know Digital?
It's critical that your sales & media partners understand the rapidly changing digital landscape. The IAB Certification program measures the baseline knowledge required in digital advertising. It ensures you're working with educated professionals to build trust deeper & maximize your media dollars. Learn more.

  Developer Update 
  • Is Android falling to pieces?
    The Android platform is growing increasingly fragmented, with high-end mobile devices pushing the OS to its limits while bargain-basement gadgets scarcely function, said experts at last week's Mobile World Congress. That could lead to a de facto bifurcation of the platform. "Android will separate into a high and a low end with the two having less and less to do with each other," predicts analyst Richard Windsor. The Register (U.K.) (3/7) LinkedInFacebookTwitterEmail this Story
Marketing Writing Bootcamp – a must-have for any marketer
If you're tasked with writing of any type, you need to check out Marketing Writing Bootcamp. This entirely online course is available on-demand on your computer, tablet or mobile phone. Guaranteed to improve your writing in all areas, this is one course you won't want to miss! Save $200 with code SMARTBRIEF.

  Design Corner 
  • Brands lag behind on responsive design
    Responsively designed websites have yet to be adopted by 4 in 5 U.K. organizations, according to an Econsultancy report. That could turn off mobile users who arrive at poorly designed or hard-to-read sites, notes Clair O'Neill. "As the use of mobile devices continues to increase, businesses need to be thinking about how their websites are appearing across the huge range of mobile and desktop devices available," O'Neil writes. (3/7) LinkedInFacebookTwitterEmail this Story
Pat Croce Reveals His Insights for Acting on Your Passion
If you're ready to "get your butt off the couch and get into the game of life," it's time to get inspired by this successful entrepreneur and leadership expert. Read the featured article.

  Small Businesses & Entrepreneurs 
  • Using Instagram to promote your small business
    Photo-sharing platform Instagram can be a powerful tool for marketing your company, writes A.J. Kumar of Single Grain. Get started by figuring out what kind of images your customers would want to see. Make sure you take photos that are high quality. Consider using Instagram's geolocation feature or running contests to engage your followers, he recommends. Entrepreneur online (3/6) LinkedInFacebookTwitterEmail this Story
Scientific progress makes moral progress a necessity; for if man's power is increased, the checks that restrain him from abusing it must be strengthened."
--Anne Louise Germaine de Staël,
Swiss author

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