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March 7, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  Trendwatch 
  • Condé Nast woos online advertisers with subscriber data
    Condé Nast is planning to deploy its subscriber data to help brands better target their online advertising. The publisher will use a network of 450,000 "preferred subscribers" to glean insights and digital-targeting tips for its full base of 55 million subscribers. "We're taking data from the legacy business and leveraging it online. This is satisfying an advertiser need that we haven’t been able to do in the past," says Chief Marketing Officer Lou Cona. Adweek (3/6) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • 3 cheers for Twitter's new Ads API
    Twitter's new Ads API is a big deal for social media marketers, Balachandar Ganesh writes. The API opens the door to smarter analytics, more streamlined campaign design and ad purchasing, and data-driven, real-time campaign optimization. "Folks, Twitter marketing just got serious," he writes. VentureBeat (3/6) LinkedInFacebookTwitterEmail this Story
 
  Developer Update 
  • Is Android falling to pieces?
    The Android platform is growing increasingly fragmented, with high-end mobile devices pushing the OS to its limits while bargain-basement gadgets scarcely function, said experts at last week's Mobile World Congress. That could lead to a de facto bifurcation of the platform. "Android will separate into a high and a low end with the two having less and less to do with each other," predicts analyst Richard Windsor. The Register (U.K.) (3/7) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Brands lag behind on responsive design
    Responsively designed websites have yet to be adopted by 4 in 5 U.K. organizations, according to an Econsultancy report. That could turn off mobile users who arrive at poorly designed or hard-to-read sites, notes Clair O'Neill. "As the use of mobile devices continues to increase, businesses need to be thinking about how their websites are appearing across the huge range of mobile and desktop devices available," O'Neil writes. eConsultancy.com (3/7) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Using Instagram to promote your small business
    Photo-sharing platform Instagram can be a powerful tool for marketing your company, writes A.J. Kumar of Single Grain. Get started by figuring out what kind of images your customers would want to see. Make sure you take photos that are high quality. Consider using Instagram's geolocation feature or running contests to engage your followers, he recommends. Entrepreneur online (3/6) LinkedInFacebookTwitterEmail this Story
  SmartQuote  
Scientific progress makes moral progress a necessity; for if man's power is increased, the checks that restrain him from abusing it must be strengthened."
--Anne Louise Germaine de Staël,
Swiss author


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