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June 5, 2012
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Agency Update 
 
  • Havas acquires Creative Lynx
    Global advertising agency Havas has bought Manchester, U.K.-based Creative Lynx, whose clients include Johnson & Johnson, AstraZeneca and GlaxoSmithKline. The move is meant to give Havas a stronger foothold in health care communications. Manchester Evening News (U.K.) (6/1) LinkedInFacebookTwitterGoogle+Email this Story
White Paper: Medicare Advantage 2013: Time For Action
Has Medicare Advantage reached a mature market state? No way! There are still plenty of opportunities to grow MA market share in 2013. It will take a combination of a well-articulated value proposition, data-based customer targeting, robust direct-to-consumer marketing, multichannel selling and superior beneficiary experience. Get your roadmap to success. Download
Trends, Research & Stats 
  • Americans increasingly price-shop for health care
    Sixteen percent of people who recently received health care checked prices first, compared with 11% in 2010, an NPR-Thomson Reuters poll of 3,000 people found. About 80% of households polled included someone who had received health care over the past year. "In every age group, regardless of income, more than half of the respondents said that [price] influenced their choice of provider," said Ray Fabius, chief medical officer with Thomson Reuters. National Public Radio/Shots blog (5/31) LinkedInFacebookTwitterGoogle+Email this Story
  • Projects test hospital-at-home care for chronically ill patients
    Hospital-at-home programs that provide intensive care and monitoring for chronically ill patients with acute medical issues are being tested in the U.S. to see if they improve quality and reduce costs. Medicare and private insurers often do not cover such care, but Mark McClelland of George Washington University called it a successful model that will become more common within the next five years. USA TODAY/Kaiser Health News (5/30) LinkedInFacebookTwitterGoogle+Email this Story
Interactive Ads & Technology 
  • 3 platforms for a social media marketing jump-start
    A number of startups aim to make it easier for businesses to jump into social media marketing and sales. VerticalResponse's Roost allows merchants to start a social media campaign based on brand-relevant digital media, says VerticalResponse's vice president of social platforms, Alex Chang. SnapRetail's program can help market on the local level via social media, even offering subscribers tips on how and when to market particular products. And Cinsay has developed clickable video ad units for combining product marketing with sales. TechNewsWorld (6/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Starbucks and (RED) take on HIV with a Foursquare cause campaign
    Starbucks and (RED) are running Foursquare's largest-ever cause-marketing promotion, with Starbucks pledging to donate $1 to (RED)'s Global Fund for every Foursquare check-in at any Starbucks location in the U.S. or Canada through June 10. The campaign, capped at $250,000, is intended to raise awareness for the Rush to Zero campaign, a (RED)-backed initiative intended to eliminate mother-to-child HIV transmission. VentureBeat (5/31) LinkedInFacebookTwitterGoogle+Email this Story
Go to Market Strategy 
  • Online marketers share a glimpse of their emerging digital strategy
    More than two-thirds of online marketers say they will be performing more website analytics checks while social media analytics will be a priority for more than half of respondents to Adobe's Digital Marketing Optimization survey. Resources will likely to shifted toward the creation of more video, as 61% of marketers said they'd be focused on that, as well as interactive publications, a priority for 45% of respondents. The survey also shows dissatisfaction with testing methods. ClickZ (6/1) LinkedInFacebookTwitterGoogle+Email this Story
Policy Pulse 
  • GSK countersues La. in case tied to Avandia marketing
    GlaxoSmithKline filed a lawsuit against Louisiana Attorney General Buddy Caldwell after he hired a private law firm on a contingency-fee basis in a state lawsuit against GSK regarding marketing of diabetes drug Avandia. "Glaxo is entitled under Louisiana and federal law to an unbiased prosecutor who has no financial interest in the outcome of the prosecution and who has been retained in accordance with statutory and constitutional legal requirements," a GSK spokesman wrote. Pharmalot.com/Pharma Blog (6/4) LinkedInFacebookTwitterGoogle+Email this Story
  • OPDP demands corrective ads for EpiPen
    Pfizer discontinued a television ad for its EpiPen after the FDA's Office of Prescription Drug Promotion said the spot was misleading. The OPDP also told Pfizer to submit a written list of all marketing materials that make claims similar to the ad in question and correct all misleading ads using the same medium, duration and frequency of the original ad. Medical Marketing & Media (6/1) LinkedInFacebookTwitterGoogle+Email this Story
  • St. Jude Medical settles marketing claims
    St. Jude Medical will pay $3.65 million to settle Department of Justice allegations that the company falsely marketed a warranty discount for its defibrillators and pacemakers. Instead of granting the discounts for failed devices, the manufacturer allegedly charged the departments of Veterans Affairs and Defense inflated replacement costs. MedCityNews.com (5/31) LinkedInFacebookTwitterGoogle+Email this Story
Industry Insight 
  • Marketers experience tech fatigue facing more new toys
    After a tour of about 150 technology companies gathered for the TechCrunch Disrupt Conference in New York, Judy Shapiro writes that the "chasm between marketing technology and the marketing industry continues to widen." She argues marketers find it hard to adopt the new technology for lack of a "clear operational model" and that "tech fatigue" is setting in as a result of the clash between a mature marketing business and the more disruptive hacker culture that creates opportunities such as Facebook. Advertising Age (tiered subscription model)/DigitalNext blog (5/30) LinkedInFacebookTwitterGoogle+Email this Story
Coalition News 
  • PhRMA: FDA’s DTC TV ad draft guidance may infringe on drug industry’s First Amendment rights
    The Pharmaceutical Research and Manufacturers of America (PhRMA) is concerned that the FDA’s March 2012 draft guidance on prior review of six categories of direct-to-consumer (DTC) television ads “raises significant First Amendment concerns,” according to PhRMA comments to the agency regarding its proposal. Coalition for Healthcare Communication Executive Director John Kamp predicted in April that a First Amendment challenge to this draft guidance might emerge. Read more. LinkedInFacebookTwitterGoogle+Email this Story
The Buzz(CORPORATE ANNOUNCEMENTS)


Closing the Deal 
Our customers have an easy way to help make a difference towards an AIDS-free generation by 2015, a hugely important milestone in the fight against AIDS."
--Vivek Varma, executive vice president of public affairs for Starbucks, discussing a partnership with Foursquare and (Red) to raise money for the fight against AIDS, as quoted by VentureBeat
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