February 19, 2013
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SmartBrief on Sustainability

Setting the ExampleSponsored By
Weather presenters emerge as climate advocates
Many TV weathercasters are wary of speaking out on climate issues, but a vocal minority of presenters are incorporating climate education into regular broadcasts. That helps raise awareness of climate issues and gives other meteorologists cover to speak out, they say. "Other meteorologists actually e-mailed me and said, 'Thanks for giving voice to something I've been thinking but was too afraid to say publicly,' " says Minnesota weatherman Paul Douglas. National Public Radio (2/19)
BMW to use wind power at factory in German city
German automaker BMW is planning to use wind power to supply nearly 25% of the electricity at its Leipzig factory, as a way to cut carbon emissions and keep costs down amid rising taxes on commercially supplied electricity. "Generating your own power is not only cheaper in most cases, it could also protect you from grid failures," said Sebastian Bolay, an analyst at manufacturing industry group DIHK. BMW wants to eventually obtain all its electricity from renewable sources, up from 28% in 2011, said Jury Witschnig, the company's head of sustainability strategy. Bloomberg (2/19)
Making the Most of Parcel Boundary Data
For a growing list of industries, the importance and widening use of parcel boundary and property data continues to grow. Thankfully, alternatives to traditional parcel acquisition efforts are now available through cost-effective and ready to use solutions. Read our guide to smart decision-making using parcel boundary data
Creating Accountability
Study: Boomers are America's worst carbon emitters
Baby boomers like to think of themselves as Prius-driving environmentalists, but the truth is they're the worst offenders when it comes to carbon emissions, according to a demographic study from Germany's Max Planck Institute. Boomers travel more than other demographics, leaving them with a plus-sized carbon footprint, researchers found. The New York Times (tiered subscription model) (2/15)
The Responsible Leader
Why CSR pros should go social
Twitter, Facebook and Pinterest can be powerful weapons in the CSR pro's arsenal, writes Jonathan Yohannan. It's important to remember that tools are no substitute for authenticity, however. "Make sure you are communicating in a way that's believable and true to your business commitments," Yohannan advises. CSRwire Talkback blog (2/15)
Powering Tomorrow
Study: N.C. clean-energy investments hit $1.4B for 2007-2012
Clean-energy investments in North Carolina between 2007 and 2012 reached $1.4 billion, resulting in 8.2 million megawatt-hours of energy saved or generated, according to a cost-benefit analysis by RTI International and La Capra Associates for the North Carolina Sustainable Energy Association. The investments are likely to have no appreciable impact on the rates customers pay through 2026, the study found. The Herald-Sun (Durham, N.C.) (free registration) (2/18)
Engage. Innovate. Discuss.
A promotion doesn't automatically make you a leader
Leaders don't gain the "skills and strengths of a Steve Jobs" just because they're given a new title and expanded authority, writes Joel Garfinkle. To succeed and lead your former peers, you'll need to be open to learning and developing on the job. "Cut yourself some slack and allow for time for the growth to take place," Garfinkle advises. SmartBrief/SmartBlog on Leadership (2/18)
Understand you don't control the conversation. You influence it; it's social, not one-way, advertising."
-- Jonathan Yohannan, head of corporate responsibility at Cone, writing at CSRWire's Talkback blog
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