Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/ejvECfbwocfbaZlNzbuu

February 7, 2013
Sign upForwardArchiveAdvertiseRead more at SmartBrief.com
News for advertising, marketing and media professionals

  Top Story 
  • Google ads set to appear on Yahoo sites
    Yahoo will add Google to the roster of ad networks it uses to fill its pages, sources say. That could presage renewed talks regarding a bigger ad deal between the tech giants, although for now Google and Yahoo appear happy to stick to a relatively low-level partnership focusing on using small AdSense ads to plug Yahoo's unsold inventory, writes Peter Kafka. "Any truly significant tie-up between Yahoo and Google would certainly undergo a whole lot of regulatory scrutiny," Kafka notes. All Things D (2/6) LinkedInFacebookTwitterGoogle+Email this Story
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Marketing Trends & Research 
 
  • Marketers tune in to Internet radio services
    Internet radio sites are still seeing double-digit rates of user growth -- and while the sector's growth is expected to level off in coming years, it's projected that by 2016, more than two-thirds of Web users will tune into online radio services each month, according to an eMarketer report. Audio ads are harder to skip or ignore than conventional display or video ads, potentially making Web-based radio services an important niche for online marketers, this article notes. eMarketer (2/6) LinkedInFacebookTwitterGoogle+Email this Story
  • Verve Mobile: DMAs lead local mobile targeting techniques
    Despite the rise of geolocating and geofencing hyperlocal mobile ads, most advertisers use designated marketing areas for their targeting, according to Verve Mobile. The mobile ad manager for some 3,500 publishers, NBC TV stations, Hearst Newspapers and the Associated Press says that DMAs were used for targeting 30% of the time, followed by geofencing (27%), audience data (24%) and geoawareness (14%). Restaurants and retailers were the most likely to employ the mobile-ad targeting techniques. MediaPost Communications/Online Media Daily (2/6) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Company Watch 
 
  • Microsoft campaign takes aim at Google's privacy policies
    Microsoft is launching a Web, print and TV broadside against Google, accusing the company of invading its users' privacy in order to target advertising more effectively. The "Scroogled" campaign focuses particularly on Google's practice of targeting ads based on the content of users' e-mails. "Think Google respects your privacy? Think again," one ad warns. Bloomberg Businessweek (2/7) LinkedInFacebookTwitterGoogle+Email this Story
Use your data. Reach your customers. Meet your digital marketing objectives.
Ready to seek true digital intelligence about your customers? Like why they interact with your brand? And what type of content they spend the most time with? Finding the answers to these questions, and others, can be difficult. This paper explains how you can become more predictive and prescriptive in your digital and integrated marketing efforts.

  Agency News 
 
  • LG launches media review amid growing mobile competition
    LG is launching a procurement-driven review of its media agency. The electronics giant has been working with WPP's Mindshare since 2007, and spent $400 million globally in 2011, according to Kantar Media. Although spending was on the decline in 2011, The Wall Street Journal reported the brand expects to increase investment this year to combat competition from Samsung, Apple, Huawei and ZTE on the mobile front. Advertising Age (tiered subscription model) (2/6) LinkedInFacebookTwitterGoogle+Email this Story
Build Your Own Marketing Cloud
Learn how Tealium® solutions can help seamlessly manage and connect your siloed digital marketing applications and data. Leverage our more than 700+ turnkey vendor and partner integrations to help reduce marketing complexity and drive more personalized customer interactions across all digital touch points. Free Guidebook

  Marketer News 
  • Barbie to "sell" her Malibu estate with some real-world help
    Mattel is "selling" Barbie's Malibu Dreamhouse for $25 million as part of a promotion in which the doll will move to a new location -- to be represented by a new play set available during the Christmas season. Actual real-estate personnel will be used to enhance the illusion, with Josh Altman of Bravo's "Million Dollar Listing: Los Angeles" in on the effort, and Trulia's website carrying the listing. Mattel's in-house ad department is working with Attention on the digital and social efforts. The New York Times (tiered subscription model) (2/6) LinkedInFacebookTwitterGoogle+Email this Story

  Interactive Media 
  • Lipton contest embraces social networks' "uplifting" side
    Lipton's latest Instagram contest understands how users are approaching mobile, writes Steve Smith. Contestants submit photos of their "uplifting moments" based on one of four hashtag themes, which include #LiptonBrightness and #LiptonSpontaneous, to win a trip to the one of Lipton's rainforest tea plantations. The contest presents "a simple, clear use of the mobile app that shows an unusually sensitive understanding of why image-based social nets like Instagram and Pinterest have so quickly grabbed users," Smith writes. MediaPost Communications/MoBlog (2/6) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • Sold out: IAB Annual Leadership Meeting
    Get your name on the waiting list now! Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan; the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the agenda for the IAB Annual Leadership Meeting. Hear from Tim Armstrong, Chairman and CEO, AOL; Jonah Peretti, Founder and CEO, BuzzFeed; Nate Silver, Author, Statistician, and Founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Learn more and add your name to the waiting list. LinkedInFacebookTwitterGoogle+Email this Story
  • Want to know more about the IAB Digital Media Sales Certification?
    The January window has ended and the next test window starts April 1. Take a giant step in your career by taking the IAB Digital Media Sales Certification exam. Hundreds of your colleagues are already certified and making a difference -- for themselves and their company. For further details and to find out if you are eligible please visit our website. Haven't heard about the Certification program? Don't know why you should take it? Attend the next "Everything You Always Wanted To Know About The Certification Program In Less Than 45 Minutes" webinar on Feb. 8 at 12 p.m. Whether you are interested in taking control of your own career, or looking to get your entire sales team certified, you will learn about the program that's creating a new standard in digital sales. LinkedInFacebookTwitterGoogle+Email this Story
Learn more about IAB ->About | Join | IAB News | Interactive Resources | Insights & Research | Events

 
Position TitleCompany NameLocation
Digital Marketing ManagerNCC MediaNew York, NY
Ad Operations ManagerSpiceworksAustin, TX
Manager, Client Services-Sales PlanningPandora Internet RadioOakland, CA
Senior Account Executive, East CoastTheStreet, Inc.New York, NY
Audience Development ManagerSmartBriefWashington, DC
CHEMICALS EDITORSmartBriefWashington, DC
Project Manager, Digital Media Products & DevelopmentSmartBriefWashington, DC
Director of Sales, East CoastdeviantARTNew York, NY
VP, Digital StrategyLincoln Financial Media CompanyAtlanta, GA
SEM Marketing Manager, Local Everyday Health Inc. New York , NY
Retail Sales Director - Digital Media & Targeting DatalogixMultiple Locations, United States
Account Executive, Digial MediaDatalogixNew York City, NY
Senior Manager, Mobile & Video DatalogixNew York City, NY
Click here to view more job listings.

  SmartQuote 
I am never bored anywhere: being bored is an insult to oneself."
--Jules Renard,
French author


LinkedInFacebookTwitterGoogle+Email this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Associate Publisher:  Dena Malouf 202-407-7837
Job Board:  Jackie Basso (202) 407-7871
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent IAB SmartBrief Issues:   Lead Editor:  Jesse Stanchak
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information