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| Today's Buzz |  |
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- Why Mark Cuban likes MySpace better than Facebook
Dallas Mavericks owner Mark Cuban says he's moving the focus of his NBA team as well as other brands he is invested in away from Facebook pages and toward Tumblr and MySpace. The shift comes in protest of new Facebook rules that make it harder for brands to win people's attention without paying promotional fees. "It's not feasible yet" to abandon Facebook, Cuban says, but MySpace, Tumblr and Twitter are more attractive options. "Why would we invest in extending our Facebook audience size if we have to pay to reach them? That's crazy," he says. ReadWrite
(11/13)      
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 | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
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- Can Facebook find a way to fight fake profiles?
Some Facebook users say they use bogus identities for their online activities, and some brands also face fake pages set up in their name. The social network is taking steps to eliminate fakers, fearing that bogus IDs and pages could turn off advertisers or skew social-search results. "It's pretty much one of the top priorities for the company all the time," says Facebook security chief Joe Sullivan. The New York Times (tiered subscription model)
(11/12)
- How Google+ became the king of "seamless messaging"
Facebook has been touting the idea of "seamless messaging" for years, but it's Google that's executing on that vision, Shashi Bellamkonda writes. Google+ gives users an effective way to send and receive messages to multiple platforms, something that Facebook is still struggling with. "Google+ has achieved as good as an integrated-messaging platform as is available today. ... Facebook has work to do," Bellamkonda writes. SmartBrief/SmartBlog on Social Media
(11/13)
- Deal aims to explore how Twitter affects TV ratings
Nielsen has bought SocialGuide, which condenses TV-related Twitter buzz into a channel-based viewing guide. The company will be blended into NM Incite, a joint venture by Nielsen and McKinsey & Co. "The opportunity in social TV is too big to ignore and there is a need for standard metrics and research to uncover the effect of social TV on programming and advertising strategies," says NM Incite CEO Andrew Somosi. VentureBeat
(11/12)
- Social media helps researchers win funds to study uncommon illnesses
Health researchers use social media for a variety of uses, including raising funds for neglected fields of study. That could help to drive research of uncommon illnesses, and treatments that are unlikely to generate significant profits for pharmaceutical companies, Julia Belluz writes. "Maybe we'll see the wisdom of crowds emerge, and that big groups are smarter than an elite or select few," Belluz writes. Maclean's (Canada)
(11/12)
- What will brands and consumers talk about in 2013?
The Olympics and the U.S. election gave brands a plethora of easy conversation starters this year, Marcus Fischer writes. It may be harder to keep conversations flowing in 2013, so brands will need to work to ensure their social media presences don't stagnate. "In the absence of a shared agenda, brands are going to have to create their own conversations," Fischer writes. Advertising Age (tiered subscription model)
(11/12)
- LinkedIn Groups can act as posters for a conference presence
Posting to LinkedIn Groups can be a low-visibility time suck, but plastering your face next to comments is a way to build connections in preparation for a conference, John Nettles writes. "There are some really great groups out there. It's just that LinkedIn Groups were not created to be RSS feeds. Unless your branding goals are carefully targeted, you may want to consider building your reputation through other means," Nettles writes. RepCapitalMedia.com
(11/12)
 | [Facebook's] search for revenue has severely devalued every brand's following and completely changed the economics of consumer interaction."
--Mark Cuban, tech billionaire, as quoted by ReadWrite
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Recent SmartBrief on Social Media Issues:
- Monday, November 12, 2012
- Friday, November 09, 2012
- Thursday, November 08, 2012
- Wednesday, November 07, 2012
- Tuesday, November 06, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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