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January 7, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
New Report: CPG Influencer Marketing Playbook
89% of CPG marketers today use influencer marketing to reach consumers, foster engagement and drive purchase. This new report compiles data and insights from leading CPG brands and their agencies into a single best practices guide that covers strategy, planning, execution, and measurement. Free Download
  Health and Nutrition 
  • Study: Orange juice linked to a better diet
    A new study says moderate consumption of 100% orange juice is associated with a better diet and can help the public consume the recommended amount of fruit. Nutrients in the juice include folate, potassium and vitamin C, said the lead researcher, Carol O'Neil of Louisiana State University. NutraIngredients (1/4) LinkedInFacebookTwitterEmail this Story
  • Poll: Most people against restricting, taxing unhealthy foods
    One-third of about 1,000 people responding to an Associated Press-NORC Center for Public Affairs Research poll said the government should be deeply involved in reducing obesity rates, while about the same number said it should have little or no role. Data showed three-quarters of respondents were against restricting purchases of unhealthy foods and about 6 in 10 opposed taxing them, but 8 in 10 supported requiring more physical activity in schools and offering nutrition guidelines to consumers. The Washington Post/The Associated Press (1/4) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Report looks at sustainability progress, challenges
    A sustainability report from hygiene and paper company SCA finds that last year 64% of U.S. companies either had a sustainability plan or were creating one. But it notes companies have already taken care of the preliminary steps and will now need to move on to tougher sustainability challenges such as reducing food waste. Environmental Leader (1/4) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Other News
  Regulatory and Legislative Update 
  • FDA moves forward with food safety proposals
    Food-makers would have to submit safety plans and farmers would have to assure the cleanliness of workers' hands and irrigation water under new rules proposed by the Food and Drug Administration. The rules, which many farmers and food companies already follow, are aimed at preventing illness and death from food contamination. The Town Talk (Alexandria, La.) (1/6) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."
--Francis Bacon,
British author and statesman

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