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09 January 2013
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • U.K.'s Shop Scan Save signs on Danone
    Danone is joining with the U.K.'s Shop Scan Save to provide exclusive offers delivered through iPhone and Android apps. "We see working with Shop Scan Save as a great way to engage directly with our consumers at a local level and ensure that they can purchase their favourite yogurts at an affordable price," said Sonia Sacadura, proximity controller at Danone. Mobile Marketing Magazine (04 Jan.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  Market Trends and Research 
  • Marketers in U.K. are global leaders in mobile ad spending per user
    On a per-mobile-user basis, the U.K. and Norway lead the world in the amount that advertisers spend on the platform, according to eMarketer estimates. As of last year, the U.K. average was $36.35, and Norway's was $35.71. The U.S., Denmark and Japan filled out the top five countries by this measure. eMarketer (07 Jan.) LinkedInFacebookTwitterEmail this Story
  • Tablets make inroads in Finland
    Tablet adoption in Finland surged over the past year, though the devices' market penetration remains relatively low. By the end of 2012, 12% of Finns ages 15 to 79 owned the devices, up from 5% a year before, according to market research firm Taloustutkimus Oy. eMarketer (03 Jan.) LinkedInFacebookTwitterEmail this Story
It is wise to keep in mind that neither success nor failure is ever final."
--Roger Babson,
American entrepreneur and business theorist

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