| December 10, 2012 | News for the confectionery industry |
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| Market Trends |  |  |
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- Mamba plans a second musical summer promo
The Mamba fruit chew brand is planning a music-themed promotion for the summer of 2013 that will include a Battle of the Bands contest and cash giveaways. The 2012 promotion, in partnership with Live Nation, included signage in Live Nation venues, samples at concerts and a Battle of the Bands. CandyAndSnackToday.com
(12/10)     
- Moms look to social media, coupons before buying food
Mothers are indexing higher than the general shopping population in using the Internet prior to food buying, according to a Packaged Facts report. They are twice as likely to use social media for planning a shopping trip, 43% more likely to seek out online coupons and 38% more likely to scan food store websites. The report also found that mothers tend to be value-oriented when it comes to buying store brands, and they are more interested in organic items than locally produced food. MediaPost Communications/Marketing Daily
(12/7)
- Packaged Facts sees Hispanic food and drink growth
The U.S. market for Hispanic food and drinks could increase 31% to $10.7 billion by 2017, according to Packaged Facts, as food-makers ramp up innovation and marketing. "Mainstream consumers are becoming more adventurous with less well-known Hispanic flavors and textures, thanks to the influence of Hispanics and the popularity of foodie culture," notes the report. FoodNavigator
(12/7)
| Diet & Health | | |
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- Cocoa compound could be cough remedy
Theobromine, a chemical derived from cocoa, relieved symptoms of acute and chronic coughs in 60% of patients, a study found. "Eating a bar of dark chocolate a day which has high levels of the compound may also be effective for people with diagnosed persistent cough, although eating chocolate on a daily basis may have other unwanted effects, including weight gain and so on," said lead author Alyn Morice. The Daily Mail (London)
(12/8)
| Association News | | |
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Final Food Safety and Regulatory Webinar on Dec. 13
 This Thursday, Dec. 13 at 3 p.m. EST, NCA will host its quarterly, members-only Food Safety and Regulatory Webinar to provide updates on the implementation of the Food Safety Modernization Act, California Prop. 37 GMO labeling, anticipated changes to FDA labeling regulations and front-of-package labeling. To register, contact Zara Khaleeli.
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Find the right candidate with NCA's Job Center
Looking for that perfect candidate? NCA's online Job Center is a great place to reach industry professionals. With around 200 searchable resumes, this resource has already proven quite powerful and valuable. To quote Rick LaRue of Sandamiri and Associates, "Given the cost of the Job Center ad versus the alternative of hiring a recruiting firm, there is no question that the better way to begin your search for an employee in the confectionery industry is to utilize the NCA's Job Center website."
| Science & Technology | | |
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- Euromonitor analyst touts seasonal packaging
Seasonal packaging for bakery and snack products can help food-makers boost sales during the holiday season, Euromonitor analyst Ildiko Szalai said. "Most bakery and snack items count as staples and they are available all year round," she said. "So to gain consumer interest over the Christmas period, it is about added value through innovation in packaging and marketing." BakeryAndSnacks.com (France)
(12/7)
| SmartQuote | | |
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 | Alas for those that never sing, But die with all their music in them."
--Oliver Wendell Holmes Sr.,
American physician, writer and poet
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- Wednesday, December 05, 2012
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- Monday, December 03, 2012
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