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February 4, 2013News for marketing professionals

  Breaking News 
 
  • Super Bowl takes dramatic turn after power outage
    Nervous speculation was running rampant in the ad world after a power outage during the Super Bowl led to a prolonged delay in the action. CBS handled the unusual situation by featuring in-house promos instead of additional ads; a spokeswoman said the network's commitments were "being honored." While some marketers were worried that the blackout would overwhelm their messages or drive away viewers, the added buzz and the San Francisco 49ers' dramatic post-blackout comeback attempt seemed to ease concerns. Advertising Age (tiered subscription model) (2/3) LinkedInFacebookTwitterEmail this Story
  • Brands light up Twitter after Super Bowl blackout: When Sunday night's Super Bowl was interrupted by a prolonged power outage, brands took to Twitter to riff on the extended delay. Bud Light and Speed Stick quickly bid on promoted tweets linked to the words "power outage"; Oreo and Tide posted graphics linked to the blackout; and Audi tweeted an offer to send some LEDs to the Superdome, which it noted was sponsored by fellow luxury auto brand Mercedes-Benz. Advertising Age (tiered subscription model) (2/3) LinkedInFacebookTwitterEmail this Story
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  Company News 
 
  • Chrysler, Taco Bell win the hearts and minds of ad execs
    Chrysler spots in which Oprah Winfrey voiced a tribute to American troops coming home and Paul Harvey talked about the virtues of farmers, as well as a Taco Bell ad with elderly people escaping a rest home to party, were among the favorites during this year's Super Bowl, according to a Wall Street Journal survey of ad pros and consumers. In contrast, BlackBerry's crucial spot for its new phones and operating system missed the mark: "Instead of focusing on phone features, the spot showed what the device doesn't do," writes Suzanne Vranica. The Wall Street Journal (2/3) LinkedInFacebookTwitterEmail this Story
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  Market Trends 
 
  • Value of free publicity from Super Bowl spots is growing
    Super Bowl advertisers continue to cite earned media -- free publicity from news, entertainment and social outlets -- as justifying their growing investments in the big game. Mercedes-Benz values all the talk about its commercial at $20 million, for example, up from Pepsi's estimate of the $10 million benefit it got from the 2002 game. The Wall Street Journal (2/3) LinkedInFacebookTwitterEmail this Story
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  Interactive 
  • Pepsi pokes at "Coke Chase" in video; Coca-Cola responds
    Pepsi looked to knock down Coca-Cola's "Coke Chase" commercial aired during the Super Bowl by releasing a video hours before the game featuring actors supposedly in the Coke spot trying to extract a Pepsi Next from a broken vending machine. Coke quickly issued a response video, mentioning that "imitation is the most sincere form of flattery." Adweek/AdFreak blog (2/3) LinkedInFacebookTwitterEmail this Story

  People & Personalities 
  • Jake Scott's Clydesdale spot for Bud: Like father, like son
    RSA Films director Jake Scott has followed in his father's footsteps by making a successful Super Bowl spot, with his Budweiser ad featuring a Clydesdale horse recognizing the rancher who raised him. Scott's father, Ridley, directed the Apple "1984" spot widely credited for starting the Super Bowl commercial craze. "Budweiser could very easily fall into the trap of being sentimental, which was a fear I had going in. So I approached that one with an attitude that that couldn't happen," Scott says in this interview. Advertising Age (tiered subscription model) (2/3) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • AAF Thought Leadership Forum: Utilizing New Technology in Advertising
    Digital 101 + 102

    With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more! LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • FTC offers new privacy guidelines for mobile industry
    The mobile industry should improve privacy protection and allow device users to opt out of ad-network tracking, the Federal Trade Commission argues in a new set of nonbinding recommendations. Outgoing FTC chief Jon Leibowitz called the mobile sector "a sort of Wild West" and called for industry players to act to tackle its "unique privacy challenges." Separately, the social networking application Path has agreed to settle with the FTC for $800,000 over charges that it collected children's personal information. The Wall Street Journal (2/2), Adweek (2/1) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Applause waits on success."
--Benjamin Franklin, member, Advertising Hall of Fame

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