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November 14, 2012
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Brought to you by the Cinema Advertising Council

  Top Story 
  • End-of-year rush to give big lift to 2012 box office
    With critically acclaimed films such as "Skyfall" and "Argo" drawing in audiences this fall, and expected big hits "The Hobbit" and "Twilight: Breaking Dawn -- Part 2," on the horizon, the 2012 box office should end up well ahead of 2011 numbers, insiders say. "The strangest thing of all about the 2012 box office will be that holiday movies, not summer blockbusters, will ultimately be the films that push us over the top. ... Hollywood will indeed have a green Christmas and a very happy new year," said Jeff Bock, an analyst at Exhibitor Relations. (11/12) LinkedInFacebookTwitterEmail this Story
  Out-of-Home News 
  • Ad revenue helps lift National CineMedia's quarterly results
    An 8.5% year-over-year increase in ad revenue helped boost National CineMedia's overall revenue to $143.7 million in the third quarter, up 5.7%, the company reported. However, with the company's decision to wind down its Fathom Business Events operation, events revenue fell 35.2%. "Bigger picture, cinema advertising remains one of the few mediums that offer advertisers an engaged viewer and high rates of recall," said Anthony DiClemente, an analyst with Barclays Capital. MediaPost Communications/Digital Outsider blog (11/2) LinkedInFacebookTwitterEmail this Story
  • "Reservoir Dogs," "Pulp Fiction" return to theaters in December
    The first two feature-length films directed by Quentin Tarantino will return to theaters in December thanks to a partnership between NCM Fathom Events, Miramax and IGN. "Reservoir Dogs" will land Dec. 4 and will be followed two days later by the Oscar-winning "Pulp Fiction." The films will be shown via a digital projector on 625 screen across the U.S. "There is no doubt that Quentin Tarantino's writing and directorial style has reinvented filmmaking as we know it," said Shelly Maxwell, executive vice president at NCM Fathom Events. The Hollywood Reporter (10/23) LinkedInFacebookTwitterEmail this Story
  • Screenvision distributes Coldplay concert in advance of live album
    Screenvision teamed with EMI's Parlophone and Arts Alliance Media for U.S. cinema screenings of Coldplay's first concert film in nine years. The showings, held Tuesday, precede next week's release of the group's "Live 2012" album. "Over the years, our crowd has become more and more a part of the concert itself. ... We wanted to try to bottle the incredible feeling that they give us, and hence our concert film," said Chris Martin, Coldplay's lead vocalist. Los Angeles Times/Pop & Hiss blog (tiered subscription model) (11/2) LinkedInFacebookTwitterEmail this Story
  • ShowEast shows off the latest tech, products for cinemas
    Cinema Scene Marketing was among the vendors showcasing new products at this year's ShowEast trade show. The new "gopicnic" packaged meals are aimed at health-conscious moviegoers, with a variety of flavors as well as gluten-free and vegan options, all of which come in at less that 500 calories, according to the company. (11/5) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  Campaigns and Strategies 
  • Dolby Atmos brings new focus to cinema sound
    The latest step for Dolby sound is known as Atmos. The new technology produces up to 128 audio elements over 64 channels that include ceiling speakers, allowing sound designers to focus on moving objects instead of directional effects. Tech Digest (U.K.) (10/18) LinkedInFacebookTwitterEmail this Story
  • James Cameron: "Life of Pi" takes 3D movies to a new place
    An unusual story about a boy stranded on a lifeboat with a tiger is an even more unusual subject for 3D treatment on the movie screen. But "Life of Pi," according to James Cameron, "is visually amazing, inventive, and it works on you in ways you're not really aware of. ... It does what good 3D is supposed to do, which is, it allows you to forget you're watching a 3D movie." Cameron's 3D production company helped equip the set for the Ang Lee movie. Los Angeles Times (tiered subscription model) (11/2) LinkedInFacebookTwitterEmail this Story
  CAC News 
  • Cinema Advertising Council announces new positions for Marks, La Forgia
    The Cinema Advertising Council has announced that Cliff Marks, president of sales and marketing at National CineMedia, has been elected to the position of president and chairman of the association, and Screenvision Vice President of National Sales Suzanne La Forgia has been elected as executive director. In addition, NCM's Steve Ochs will chair the marketing committee, and Lauren Zweifler will chair the research committee. Read more. LinkedInFacebookTwitterEmail this Story
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--Frank Tyger,
American cartoonist, columnist and humorist

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About The Cinema Advertising Council (CAC)
Established in 2003, the Cinema Advertising Council is a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, acting as a central source of information for the industry. In addition to representing cinema advertising companies that account for 35,097 U.S. cinema screens, or nearly 90 percent of U.S. cinema screens and 2011 Box Office admissions (based on 39,641 total screens), the CAC's membership is also comprised of companies that provide services and products to the cinema advertising industry.

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