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February 12, 2013News for marketing professionals

  Breaking News 
 
  • Mountain Dew's Kickstart to get a big BBDO-led kickoff
    PepsiCo's Mountain Dew division is undertaking a "massive marketing campaign" for its new morning drink, Kickstart, which is aimed at millennial men, writes Natalie Zmuda. BBDO will handle the advertising creative, with a TV spot centered around a "chasing sunrise" concept, Zmuda writes. Also, Kickstart will be featured on radio though a partnership with ESPN's "Mike & Mike in the Morning" that includes product placement and a texting promotion. Advertising Age (tiered subscription model) (2/11) LinkedInFacebookTwitterEmail this Story
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  Company News 
 
  • Cat videos try to make kitty litter more glamorous
    Playtex is running a series of cat videos on YouTube to promote its Litter Genie odor-reducing receptacle. The clips, which show cats singing along to R&B, psychedelic and punk music, are an attempt to inject some fun and glamour into what can be a stinky subject, says Claire Capeci, global business director at JWT New York. "At the end of the day, we're talking about a disposal system for cat poop," she says. The New York Times (tiered subscription model) (2/11) LinkedInFacebookTwitterEmail this Story
  • Union Bank enlists a poet and an actor to talk about integrity
    Eleven has hired poet Maya Angelou and actor Edward James Olmos for a campaign for Union Bank, which is positioning itself as an ethical bank with the tagline "Doing right, it's just good business." The San Francisco-based bank wants to exploit what it says is distrust of big, rival banks. "Our research shows that big banks are vulnerable now. People are highly skeptical of the banking industry and are willing to move their money," says Union Bank Chief Marketing Officer Art Smith. Adweek (2/11) LinkedInFacebookTwitterEmail this Story
  • Yahoo could have the first real Web hit in "Burning Love"
    Yahoo's "Burning Love," which parodies reality dating shows such as "The Bachelor," has become the "breakout" hit the Web-video industry has been waiting for, according to this article. The second season of the show debuts on Thursday, and the first season will begin running on E! on Feb. 25. PHD is handling sponsorships for the second and third seasons, with plans calling for clients Foot Locker, HBO, Lord & Taylor and Safeway to advertise. Adweek (2/11) LinkedInFacebookTwitterEmail this Story
Four steps to marketing analytics maturity.
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You'll discover four steps to analytics maturity, from benchmarking current performance to creating a long-term competitive advantage. And you'll learn how the right marketing analytics can transform your business results. Download now.

  Market Trends 
 
  • Gum companies look to bounce back with less-is-more strategy
    Gum sales have been declining since 2010, partly because gum-makers have given customers too many choices, says Wrigley's Casey Keller, who points out that his company can have as many as 50 options available at convenience stores. To reverse the trend, gum-makers are trimming the number of varieties they offer, and Wrigley is researching the connection between gum-chewing and increased concentration in attempt to tie it in with popular activities. The Wall Street Journal (2/11) LinkedInFacebookTwitterEmail this Story
2015 State of Marketing Report
We asked marketers about their budgets, priorities, channels, metrics, and strategies for 2015. With more than 5,000 responses, we've analyzed their insights to give you a current snapshot of the state of marketing. Download Now!

  Interactive 
  • Other News
Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

  Multicultural Marketing 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  AAF Spotlight 
  • 64th Advertising Hall of Fame
    The 64th Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Monday, April 29, in the Grand Ballroom of New York's historic Waldorf-Astoria hotel.

    This year's "magnificent seven" who will be inducted into the Hall of Fame are:

    Rance Crain, president of Crain Communications and editor-in-chief at Advertising Age
    Bob Giraldi, film director; president of Giraldi Media
    Philip H. Knight, co-founder and chairman of Nike
    Shelly Lazarus, chairman emeritus at Ogilvy & Mather
    Byron E. Lewis Sr., founder and chairman emeritus at UniWorld Group
    Gerry Rubin, co-founder of RPA
    Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide
    Corporate Honoree: McDonald's Corporation.

    View sponsorship opportunities and purchase tickets. LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  SmartQuote 
There is no miracle about it. We spend because we have earned and we are able to earn because we spend."
--Charles W. Mears, member, Advertising Hall of Fame

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