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March 4, 2013News for women business owners

  Top Story 
  • Business lessons from the firing of Groupon's CEO
    The dismissal of Groupon CEO Andrew Mason illustrates the need for leaders to avoid growing too quickly, adapt to changing leadership demands, improve their products and make sure their underlying business models are sound, entrepreneurs say. "Mason clearly had a vision that created a new industry of online deals," said Roman Stanek, CEO and founder of GoodData. "Unfortunately, he also created a difficult-to-control giant that very few startup CEOs have the leadership maturity to manage." Forbes (3/1) LinkedInFacebookTwitterEmail this Story
  Business Trends 
  • Study: Entrepreneurs use their savings to launch their businesses
    Most new entrepreneurs are using their personal savings to finance their companies, according to a study by LegalZoom and the Ewing Marion Kauffman Foundation. Only one-fifth of entrepreneurs got loans or received funding from investors, the study found. The research also found that 60% of entrepreneurs spend more than six months planning before launching their businesses. (3/1) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  • Zipcar founder took direct approach to recovering from a mistake
    Once Zipcar had accumulated about 400 customers, founder Robin Chase discovered the rate it was charging was much too low. She wrote an e-mail to customers explaining that the price would have to go up, and she apologized for the error. Most of the customers who responded were supportive of the decision. "Had we not increased the rates, I'm not sure that we could ever have reached profitability," Chase said. Inc. online (free registration) (2/28) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • Phrases and strategies to generate more clicks
    Get your customers to engage with your brand on social media by expressing gratitude, using topical keywords, including a call to action and responding to what they are saying, experts recommend. Also, try using the phrase "You asked, we listened." (3/1) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • and NAWBO release survey findings
    A national survey of women business owners conducted by and NAWBO finds a pervasive sense of economic optimism, including a prediction by most women business owners (85%) that more women will become entrepreneurs in 2013 than in past years. Read the press release. LinkedInFacebookTwitterEmail this Story
  • Join NAWBO at America's Small Business Summit
    NAWBO is proud to partner with America's Small Business Summit. Join us April 29 to May 1 in Washington, D.C., as we show our support for America's growing small businesses! Speakers include Steve Forbes, Bob Woodward and many more. Learn more. LinkedInFacebookTwitterEmail this Story
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  Best Practices 
  • How to get better at inventory management
    Improve your inventory management by upgrading to a software system if you're still using paper, designating someone to monitor inventory levels, breaking inventory into three categories and analyzing the demand for your products, writes Dixie Somers. "If one item flies off the shelf while others just sit there endlessly, you need to determine why," Somers writes. B2C Marketing Insider (3/1) LinkedInFacebookTwitterEmail this Story
  • Scaling up without breaking down
    As you expand your business and hire more people, don't make the mistake of relying too heavily on a lengthy interview process or interview questions that don't reflect a candidate's true potential, writes Farhan Thawar, the vice president of engineering at Xtreme Labs. Two other tips: Encourage your workers to focus on one task at a time, and hold unscheduled meetings when necessary to address important issues. VentureBeat (2/27) LinkedInFacebookTwitterEmail this Story
  • Get more mileage from your marketing content by repurposing
    Creating marketing content is a time-consuming process, so try to reuse your content in as many ways as possible, writes Dan Kraus. For example, you can get more mileage out of an article you wrote by putting it on your website, sharing it on social media and using it as a basis for future blog posts, he writes. Duct Tape Marketing (2/27) LinkedInFacebookTwitterEmail this Story
  • An app that can help you keep calm
    The Inner Balance system, which is available for Apple devices, includes a sensor that attaches to your earlobe, tracks your relaxation level and can help you stay focused on your breathing. Mashable (3/3) LinkedInFacebookTwitterEmail this Story
Whatever you say has to be sincere -- phoniness is spotted a mile away."
--Jennefer Witter, founder and CEO of The Boreland Group, as quoted by

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