| News for advertising, marketing and media professionals |  |
| Marketing Trends & Research |  |  |
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- The 20 greatest social-media efforts
The social-media effort for "The Blair Witch Project" has been ranked by Forbes and a panel of marketing experts as the best campaign of its type. Other social-media campaigns making this "best-ever" list include Old Spice's "Smell Like a Man, Man," Burger King's "Subservient Chicken" and OfficeMax's "Elf Yourself." Forbes
(8/17)      
- Mobile surges in BRIC countries
Mobile through 2015 is poised to grow much faster, compared with the Internet and traditional media, in Brazil, Russia, India and China -- all countries that have an emerging middle class -- than in developed nations, according to a report from Nielsen Wire based on research from The Cambridge Group. Mobile in the so-called BRIC nations is projected to rise 7%, compared with 2% for developed places. MediaPost Communications/MediaDailyNews
(8/17)
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- Starcom signs first-look deal with online network
Media buying conglomerate Starcom MediaVest Group signed a deal with BermanBraun, a Web content firm headed by entertainment executives Gail Berman and Lloyd Braun, that could be worth more than $100 million over its four-year term. The deal calls for the Publicis-owned media company to get a "first-look" at sites and content generated by BermanBraun for its clients -- which include Procter & Gamble, Wal-Mart and Coca-Cola. "Our clients are rightfully demanding a more robust pipeline of digital programming options beyond what exists. It is essential for us to help curate and create the content that will fill this gap," said Starcom chief executive Laura Desmond. The New York Times (tiered subscription model)
(8/17)
- Yahoo! gains slightly on Google in U.S. search
Google's share of search in the U.S. in July fell slightly from 66.2% in June to 65.8%, while Yahoo! boosted its portion from 16.7% to 17.1%, and Bing stayed even at 11%, according to comScore. The figures represent a change in methodology by comScore, which is mining data based on "explicit" searches; automated searches, which comScore used in its previous three months of data, are now represented in a separate report. MSNBC/The Associated Press
(8/17)
| Agency News | | |
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- ICrossing joins up with DataXu to better use ad exchanges for display
Search firm iCrossing is teaming up with demand-side platform DataXu, which will provide ad optimization and bidding services for display ads on Yahoo!'s Right Media, Google's DoubleClick and other ad exchanges. "We wanted a partner ... that could provide the technical framework in which we can test the effectiveness of multiple data sources for our clients," said Dax Hamman, iCrossing's vice president of display media. ClickZ
(8/17)
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| Interactive Media | | |
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- ESPN offers downloadable apps for local sports markets
ESPN has introduced downloadable applications for the iPhone and iPod Touch to complement its local TV services in Dallas, Boston, Chicago, Los Angeles and New York. The apps are linked to ESPN Radio stations in their respective markets and offer features such as news, blogs, statistics and a localized version of SportsCenter. Mediaweek
(8/17)
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| Career Development | | |
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- Seth Godin: Don't be afraid of being a star
A wave of momentum can feel scary, but it's also the secret to accomplishing great things, Seth Godin writes. "We're afraid of being part of something that feels like it might be too big for us. Hint: it probably isn't," he writes. Seth Godin's Blog
(8/17)
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 Vice President of Marketing-Mobile Analytic Start-up | Confidential | New York/Boston, NY |
| Director/VP Business Development | Proximic, Inc. | Palo Alto, CA |
| Marketing Director | Proximic, Inc. | Palo Alto, CA |
| Director, Pay Product | New York Times | New York, NY |
| Digital Solutions Manager | Austin American-Statesman | Austin, TX |
| Managing Director - Advertising Research | New York Times | New York, NY |
| Advertising Sales Representative | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Director, Digital Optimization Pay Product | New York Times | New York, NY |
| Social Marketing Program Manager | IMRE, LLC | Baltimore, MD |
| Senior Account Executive | IMRE, LLC | Baltimore, MD |
| Senior Technical Project Manager | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Vice President - Research and Marketing | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Marketing Manager | LegalZoom.com | Los Angeles, CA |
| Internet Sales and Marketing Manager | BowTie Inc. | Irvine , CA |
| Director, Communication Services | Goodwill Industries of the Southern Rivers, Inc. | Columbus, GA |
| Manager - Pricing and Yield Management | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Online Ad Trafficker | Pandora Internet Radio - Oakland, Ca | Oakland, CA |
| Manager, Community and Content | ThomasNet | New York, NY |
| Senior Revenue Analyst | Pandora | Oakland, CA |
| Brand and Agency Evangelist | dmg :: events | San Francisco, CA |
| Marketing Reports Analyst | Knowledge Universe | Portland, OR |
| Database/CRM Manager | Interactive Advertising Bureau | New York, NY |
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| IAB News | | |
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- MIXX 2010: Check Out The Just-Released Agenda & Register Now
A stellar agenda has been unveiled for the IAB MIXX Conference & Expo 2010, Sept. 27 and 28 in New York City. Themed "Unbound: Everything Everywhere," the two-day event focuses on the surge of interactivity into every corner of our lives, helping brands, media companies and content creators navigate the challenges and opportunities of this intensely personalized and fragmented landscape. Featured speakers include Dick Costolo, Joanne Bradford, Nick Denton, Yossi Vardi, Sheryl Sandberg. MIXX sold out well in advance the past three years. And registration is already filling up. Don't wait. Register at www.mixx-expo.com.
- Take IAB classes anywhere with new on-demand training
IAB's on-demand courses give you the freedom to develop your skills anytime, anywhere. We recorded 11 of our most popular live seminars and edited these videos into 15 to 20 minute modules suitable for consumption on the Web. Each class counts toward the IAB Certificate in Interactive Advertising. With 11 courses priced at only $95 each, it's one of the most affordable and convenient ways to advance your career. Current offerings include: Success in Social Media, Present Like a Pro, Ad Effectiveness 101, Mobile Advertising, Metrics 101 and more. Find out more at www.iab.net/professional_development.
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