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January 10, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • As LinkedIn reaches 200 million users, will ads follow?
    Just weeks after unveiling an ad-tool builder, LinkedIn has announced that is has crossed the 200 million-user mark. Those users are mostly in the U.S. (74 million), with India's 18 million users coming in second, and the U.K. in third with 11 million. "Though the lion's share of the company's revenue stems from recruitment and HR-related products, it will be worth watching to see if more brands take to advertising on the site during 2013 now that there are more options," writes Christopher Heine. Adweek (1/9) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Dell adds SMB advertising to the list of Y&R creative duties
    Dell is consolidating more of its advertising account with Young & Rubicam. Less than year after moving consumer advertising to Y&R, it's adding small- and medium-sized business communications to the shop's mix. Dell had previously announced that it was shifting the segment away from Arnold Worldwide in Boston. "This will drive tighter integration of our commercial creative work with overall Dell brand creative, creating a simpler creative development process requiring fewer touch points," said spokesman David Frink. Adweek (1/9) LinkedInFacebookTwitterEmail this Story
  • Creative ideas for revitalizing your content marketing
    Thinking of your own frontline employees as resources is one of eight ideas for improving your content marketing listed in this article by Amanda Batista. Among the others: Focusing on existing customers with a drip-nurturing campaign, creating collateral based on already developed buyer personae, and leveraging metrics for more detailed and specific content. Eloqua/It's All About Revenue blog (1/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • Marketers should get with the program
    Programmatic advertising is "the essential marketing trend of the moment," allowing publishers to serve up relevant ads based on Web users' browsing history, the brand e-mails they receive, and even their social networking activities, Dax Hamman writes. "When properly analyzed, data tell you what your users want, how they're behaving and the best ways to reach them -- essential factors to effective marketing," Hamman writes. (1/9) LinkedInFacebookTwitterEmail this Story
  • Fear is the real innovation-killer
    To succeed as innovators, workers first need to conquer their fears, Jorge Barba writes. To spur that process, bosses should champion creative ideas and make it clear that everyone's perspective is important and valuable. "If everyone agrees with each other, that is a bad sign. Dissent is good when it leads to constructive criticism," Barba writes. (1/9) LinkedInFacebookTwitterEmail this Story
  • How China learned to innovate
    China's spectacular economic ascent is gradually giving rise to a flourishing innovation ecosystem, writes Georges Haour. Hundreds of incubators, along with increasing defense of intellectual property, are making China a hotbed of creativity for homegrown and multinational companies. "Any 'Western' firm interested in innovation, and which does not yet have an R&D presence in China, must be asking itself whether the time has not come to have one," Haour writes. (Sweden) (1/9) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Calling all young professionals!
    Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? BMA is here to help. We offer a full year of membership in our new Young Professionals Program at a reduced membership fee. This program is available only to new members and membership renewals who meet the criteria. Read more details and join now! LinkedInFacebookTwitterEmail this Story
  • BMA Milwaukee -- Event -- Go With The Flow - Rebranding & Repositioning a Global Water Technology Leader
    This event will be held tonight, Thursday, Jan. 10, from 5 to 8:15 p.m. at the Hilton Garden Inn Milwaukee Downtown in the Historic Loyalty Building, 611 North Broadway, Milwaukee, Wis. How do you rebrand a global water technology company in 365 days or less? The devil is in the details. See the transformation of the ITT water technologies business units and product brands into the cohesive $4 billion water-technology leader Xylem. Get the inside view on how to motivate an organization and engage all levels of stakeholders to evolve around value proposition and become the market leader. Read more. LinkedInFacebookTwitterEmail this Story
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Luck enters into every contingency. You are a fool if you forget it -- and a greater fool if you count upon it."
--Phyllis Bottome,
British writer

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