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March 21, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Study: 71% of firms to increase digital spending this year
    More than seven out of 10 companies will increase their digital marketing spending in 2013, according to an Econsultancy study. That compares with about two out of 10 companies that will increase their offline ad budgets. Overall, digital will capture about 35% of the surveyed companies' marketing budgets compared with 36% in 2012. eMarketer (3/20) LinkedInFacebookTwitterEmail this Story
  Revenue 
  • Caution required, but publishers can help with sponsored content
    Despite concerns over native advertising or sponsored content, modern publishers understand that they are well-equipped to help brands win audience attention for the content they produce, writes Josh Sternberg. Even so, precautions are necessary to preserve editorial integrity. "After all, news organizations aren't left with much if they sacrifice their credibility," Sternberg writes. Digiday.com (3/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  Innovation 
  • Tracy Corrigan to lead redesign of WSJ.com
    Design changes are in store for The Wall Street Journal's WSJ.com under the leadership of Tracy Corrigan, according to a staff memo from Editor Gerard Baker. Also announced was the promotion of Stephen Wisnefski to the post of real-time news editor, where he will be in charge of creating "a single global real-time news desk, bringing the WSJ.com home-page management team and the Dow Jones Newswires copy desk under unified leadership," according to the memo. JimRomenesko.com (3/20) LinkedInFacebookTwitterEmail this Story
  • Vox Media hackathon cooks up media products
    A February hackathon by Vox Media designers and developers in Austin, Texas, succeeded in producing options including automated advertising mockups, mobile applications and easier ways to report and connect with communities. Next is the launch of products, including an alert for readers when someone responds to their comments on Vox sites and a linking tool that lets readers share parts of a story. Nieman Journalism Lab (3/20) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  Media Industry News 
  Case Studies 
  • Journalism more abundant than ever
    More sources of news and a wider range of opinion are available to readers than ever before, although the problem of making a living while providing that content is essentially unsolved, writes Matthew Yglesias. He argues that Pew Research Center's most recent State of the Media report adopts a tone that is far too dark. "It's a blinkered outlook that confuses the interests of producers with those of consumers, confuses inputs with outputs, and neglects the single most important driver of human welfare -- productivity," Yglesias writes. Slate (3/19) LinkedInFacebookTwitterEmail this Story
 
  API News and Events 
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  SmartQuote 
A community is like a ship; everyone ought to be prepared to take the helm."
--Henrik Ibsen,
Norwegian playwright


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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

     
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