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November 1, 2012
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  Top Story 
  • Why user re-engagement should be the new focus of app marketing
    A shift in mobile-application advertising from a cost-per-install model to cost-per-action could open "up new doors for incentivized traffic," writes Peter Hamilton. Travel and mobile-game apps have tried and succeeded in rewarding user actions beyond installs. "Incentivizing marketing and advertising partners by paying for this actual revenue event will only drive more quality users to make more in-app purchase decisions," Hamilton writes. iMedia Connection (11/1) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • In-app mobile payments come to Windows 8 from Fortumo
    Mobile-payments platform Fortumo says it's ready to facilitate payments on the recently launched Microsoft Windows 8 and Windows RT operating systems. Application developers can now incorporate the company's in-app purchasing option with apps they produce for Windows 8, including support for carrier billing in many countries. TechCrunch (10/31) LinkedInFacebookTwitterEmail this Story
  • Urban Airship lands alliance with Microsoft on push notices
    Urban Airship has entered into an alliance with Microsoft to deliver push notifications via the Windows Phone 8 platform. Urban Airship is offering Windows 8 developers a single client library so application developers can "broadcast notifications and target messages to app users to increase users' engagement, maximize retention, or to enhance the app's core offering in some way," Sarah Perez writes. TechCrunch (10/31) LinkedInFacebookTwitterEmail this Story
  • Other News
  Toolbox 
  • RIM promises a flawless launch of BlackBerry 10 in 2013
    Research in Motion has submitted the BlackBerry 10 to more than 50 undisclosed carriers for certification, a routine milestone being watched especially closely for signs the troubled company is on schedule. "Our enterprise teams have started to present BlackBerry 10 devices and services to our business customers, and our engineers are fully mobilized to ensure that BlackBerry 10 launches flawlessly in the first quarter of 2013," RIM President and CEO Thorsten Heins said. Computerworld/IDG News Service (10/31), The Wall Street Journal/Digits blog (10/31) LinkedInFacebookTwitterEmail this Story
  • Google App Engine wins endorsement of Reddit co-founder
    Reddit and Hipmunk co-founder Steven Huffman has given a meaningful endorsement to the Google App Engine. Huffman was originally skeptical about the platform-as-a-service but found that in preparing to teach a Udacity class, the PaaS "seemed like a good fit if it worked as advertised and, well, it worked as advertised." The GAE is considered crucial to Google attracting applications developers, Barb Darrow writes. GigaOm (10/31) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Senate may revisit cybersecurity legislation after Election Day
    The U.S. Senate is expected to take up cybersecurity legislation when Congress resumes after the election. Administration officials believe that a compromise on the bill, combined with an executive order, may overcome objections by business interests and privacy advocates. Meanwhile, the U.S. is arguing that an international treaty on telecommunications to go before the United Nations should exclude cybersecurity doctrines, saying that "one-size-fits-all" language won't work. Reuters (10/31), The Hill/Hillicon Valley blog (10/31) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • WHO, PAHO unveil app to monitor health of adolescents
    The World Health Organization and Pan American Health Organization have unveiled a mobile application, called eGSHS (based on the Global School-based Student Health Survey), to assist professionals in monitoring the safety, fitness and health of children 13 to 15 years old in more than 30 countries across the Americas. The app assists adolescent populations by taking various health measures including those that promote hygiene and physical activity. MobiHealthNews.com (10/31) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Nature does not equally distribute energy. Some people are born old and tired while others are going strong at 70."
--Dorothy Thompson,
American journalist and radio broadcaster


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