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March 6, 2013
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News about digital retail commerce

  Top Story 
  • Google gears up to compete with Amazon Prime
    Google Shopping Express is being tested in the Bay Area, working with local retailers to sell products online for same-day delivery. The company reportedly is considering subscription pricing for the service, similar to Amazon Prime. TechCrunch (3/4), Reuters (3/6) LinkedInFacebookTwitterEmail this Story
The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

  Online Retail Trends 
 
  • Are your post-purchase e-mails likely to spur repeat business?
    Online retailers can learn from the experiences of restaurant servers, whose tips go up when they create a more personalized experience and keep diners happy in the gap between the time they order and the time they're served, writes marketer Jim Davidson. Personalizing post-purchase e-mails and making them relevant to both the customer and the product purchased can go a long way toward keeping shoppers coming back, he writes. Multichannel Merchant (3/1) LinkedInFacebookTwitterEmail this Story
  • Infographic: The ins and outs of Internet shopping in China
    More than 242 million Chinese citizens shop online, and they're on track to spend about $265 billion this year, according to this infographic. Price is the major factor fueling online buying decisions in China, while fears about product quality and a retailer's credibility are the reasons most cite for not making an online purchase. B2C Marketing Insider (3/4) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  New Media & Technology 
 
  • Location requires context for fully relevant marketing
    Location is important in mobile marketing, but its effectiveness can be enhanced greatly by putting the customer's location in context, taking into account other factors such as events. Speakers at the Mobile World Congress warned that as location data use becomes more common, brands must work to respect consumer privacy. ClickZ (3/4) LinkedInFacebookTwitterEmail this Story
Transformational Journeys: Modern Business Planning
Harvard Business Review explores why CFO's and their finance organizations must adapt to the changing landscape of their markets and how big data, organizational collaboration, and new cloud-based planning and analysis technologies are driving successful change.
Click here to access the report.

  Companies in the News 
 
  • UAE gets first online shopping mall
    Online shopping mall Tejuri has gone live, providing residents in the United Arab Emirates with goods from regional retailers, all of which have been accredited by the Department of Economic Development. The Persian Gulf region's younger population and high Internet penetration are fueling a rapid increase in online retail. Gulf Business online (United Arab Emirates) (3/4) LinkedInFacebookTwitterEmail this Story
  • Other News
A Retailer's Guide to 'Demand-Driven' (+Gartner Research)
Consumers today have access to endless input and decide in moments. Discover how the demand-driven supply chain responds quickly to changing consumer preferences and supports demand shaping, while pre-emptively positioning inventory. This has far-reaching impacts on the enterprise and supplier community, not to mention the top and bottom line.

  Interactive Advertising 
 
  • Twitter offers survey tool to ad partners
    Citing several proven advantages of its Promoted Tweets for marketers, Twitter is making its Nielsen Brand Effect survey tool available to its ad partners in certain markets. The network says the tool shows that Promoted Tweets increase users' association of a brand's message with its Twitter presence and that a Twitter presence is more effective if continually updated. TheNextWeb.com (3/5) LinkedInFacebookTwitterEmail this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Shop.org Spotlight 
  • What's driving digital success at Brooks Brothers?
    "We are not good because we are old, but rather, we are old because we are good." Coming from the oldest retailer in America, this statement from Chairman and CEO Claudio Del Vecchio is a succinct way to explain how the iconic brand continuously reinvents its company culture alongside generations of innovation. In a Q&A on the Shop.org blog, Del Vecchio and Brooks Brothers Executive Vice President for Direct and Omnichannel Ken Seiff explain the brand's top online priorities, review the recent revamp of their online presence and preview what's next. Read more. Shop.org Blog (1/14) LinkedInFacebookTwitterEmail this Story
 
  • Infographic: Comparing web retargeting and Facebook Exchange
    Both web targeting and Facebook Exchange have their own unique advantages, but each has differences that distinguish it from the other in terms of reaching potential customers. In this new addition to the Shop.org white paper library, AdRoll breaks down the two platforms by the numbers, including a side-by-side comparison of the differences and analysis of over 400 advertisers running campaigns on both during the last six months of 2012. Download the white paper. LinkedInFacebookTwitterEmail this Story
Learn more about Shop.org ->Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org

  SmartQuote 
Every time you spend money, you're casting a vote for the kind of world you want."
--Anna Lappé,
American writer, speaker and activist


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