| News about digital retail commerce |  |
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- Google gears up to compete with Amazon Prime
Google Shopping Express is being tested in the Bay Area, working with local retailers to sell products online for same-day delivery. The company reportedly is considering subscription pricing for the service, similar to Amazon Prime. TechCrunch
(3/4), Reuters
(3/6)     
| Online Retail Trends | | |
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- Are your post-purchase e-mails likely to spur repeat business?
Online retailers can learn from the experiences of restaurant servers, whose tips go up when they create a more personalized experience and keep diners happy in the gap between the time they order and the time they're served, writes marketer Jim Davidson. Personalizing post-purchase e-mails and making them relevant to both the customer and the product purchased can go a long way toward keeping shoppers coming back, he writes. Multichannel Merchant
(3/1)
- Infographic: The ins and outs of Internet shopping in China
More than 242 million Chinese citizens shop online, and they're on track to spend about $265 billion this year, according to this infographic. Price is the major factor fueling online buying decisions in China, while fears about product quality and a retailer's credibility are the reasons most cite for not making an online purchase. B2C Marketing Insider
(3/4)
| New Media & Technology | | |
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- Location requires context for fully relevant marketing
Location is important in mobile marketing, but its effectiveness can be enhanced greatly by putting the customer's location in context, taking into account other factors such as events. Speakers at the Mobile World Congress warned that as location data use becomes more common, brands must work to respect consumer privacy. ClickZ
(3/4)
| Companies in the News | | |
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- UAE gets first online shopping mall
Online shopping mall Tejuri has gone live, providing residents in the United Arab Emirates with goods from regional retailers, all of which have been accredited by the Department of Economic Development. The Persian Gulf region's younger population and high Internet penetration are fueling a rapid increase in online retail. Gulf Business online (United Arab Emirates)
(3/4)
| Interactive Advertising | | |
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- Twitter offers survey tool to ad partners
Citing several proven advantages of its Promoted Tweets for marketers, Twitter is making its Nielsen Brand Effect survey tool available to its ad partners in certain markets. The network says the tool shows that Promoted Tweets increase users' association of a brand's message with its Twitter presence and that a Twitter presence is more effective if continually updated. TheNextWeb.com
(3/5)
| Shop.org Spotlight | | |
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- What's driving digital success at Brooks Brothers?
"We are not good because we are old, but rather, we are old because we are good." Coming from the oldest retailer in America, this statement from Chairman and CEO Claudio Del Vecchio is a succinct way to explain how the iconic brand continuously reinvents its company culture alongside generations of innovation. In a Q&A on the Shop.org blog, Del Vecchio and Brooks Brothers Executive Vice President for Direct and Omnichannel Ken Seiff explain the brand's top online priorities, review the recent revamp of their online presence and preview what's next. Read more. Shop.org Blog
(1/14)
- Infographic: Comparing web retargeting and Facebook Exchange
Both web targeting and Facebook Exchange have their own unique advantages, but each has differences that distinguish it from the other in terms of reaching potential customers. In this new addition to the Shop.org white paper library, AdRoll breaks down the two platforms by the numbers, including a side-by-side comparison of the differences and analysis of over 400 advertisers running campaigns on both during the last six months of 2012. Download the white paper.
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