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March 6, 2013
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News about digital retail commerce

  Top Story 
  • Google gears up to compete with Amazon Prime
    Google Shopping Express is being tested in the Bay Area, working with local retailers to sell products online for same-day delivery. The company reportedly is considering subscription pricing for the service, similar to Amazon Prime. TechCrunch (3/4), Reuters (3/6) LinkedInFacebookTwitterEmail this Story
5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Online Retail Trends 
 
  • Are your post-purchase e-mails likely to spur repeat business?
    Online retailers can learn from the experiences of restaurant servers, whose tips go up when they create a more personalized experience and keep diners happy in the gap between the time they order and the time they're served, writes marketer Jim Davidson. Personalizing post-purchase e-mails and making them relevant to both the customer and the product purchased can go a long way toward keeping shoppers coming back, he writes. Multichannel Merchant (3/1) LinkedInFacebookTwitterEmail this Story
  • Infographic: The ins and outs of Internet shopping in China
    More than 242 million Chinese citizens shop online, and they're on track to spend about $265 billion this year, according to this infographic. Price is the major factor fueling online buying decisions in China, while fears about product quality and a retailer's credibility are the reasons most cite for not making an online purchase. B2C Marketing Insider (3/4) LinkedInFacebookTwitterEmail this Story
A Retailer's Guide to 'Demand-Driven' (+Gartner Research)
Consumers today have access to endless input and decide in moments. Discover how the demand-driven supply chain responds quickly to changing consumer preferences and supports demand shaping, while pre-emptively positioning inventory. This has far-reaching impacts on the enterprise and supplier community, not to mention the top and bottom line.

  New Media & Technology 
 
  • Location requires context for fully relevant marketing
    Location is important in mobile marketing, but its effectiveness can be enhanced greatly by putting the customer's location in context, taking into account other factors such as events. Speakers at the Mobile World Congress warned that as location data use becomes more common, brands must work to respect consumer privacy. ClickZ (3/4) LinkedInFacebookTwitterEmail this Story
Transformational Journeys: Modern Business Planning
Harvard Business Review explores why CFO's and their finance organizations must adapt to the changing landscape of their markets and how big data, organizational collaboration, and new cloud-based planning and analysis technologies are driving successful change.
Click here to access the report.

  Companies in the News 
 
  • UAE gets first online shopping mall
    Online shopping mall Tejuri has gone live, providing residents in the United Arab Emirates with goods from regional retailers, all of which have been accredited by the Department of Economic Development. The Persian Gulf region's younger population and high Internet penetration are fueling a rapid increase in online retail. Gulf Business online (United Arab Emirates) (3/4) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Interactive Advertising 
 
  • Twitter offers survey tool to ad partners
    Citing several proven advantages of its Promoted Tweets for marketers, Twitter is making its Nielsen Brand Effect survey tool available to its ad partners in certain markets. The network says the tool shows that Promoted Tweets increase users' association of a brand's message with its Twitter presence and that a Twitter presence is more effective if continually updated. TheNextWeb.com (3/5) LinkedInFacebookTwitterEmail this Story
How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

  Shop.org Spotlight 
  • What's driving digital success at Brooks Brothers?
    "We are not good because we are old, but rather, we are old because we are good." Coming from the oldest retailer in America, this statement from Chairman and CEO Claudio Del Vecchio is a succinct way to explain how the iconic brand continuously reinvents its company culture alongside generations of innovation. In a Q&A on the Shop.org blog, Del Vecchio and Brooks Brothers Executive Vice President for Direct and Omnichannel Ken Seiff explain the brand's top online priorities, review the recent revamp of their online presence and preview what's next. Read more. Shop.org Blog (1/14) LinkedInFacebookTwitterEmail this Story
 
  • Infographic: Comparing web retargeting and Facebook Exchange
    Both web targeting and Facebook Exchange have their own unique advantages, but each has differences that distinguish it from the other in terms of reaching potential customers. In this new addition to the Shop.org white paper library, AdRoll breaks down the two platforms by the numbers, including a side-by-side comparison of the differences and analysis of over 400 advertisers running campaigns on both during the last six months of 2012. Download the white paper. LinkedInFacebookTwitterEmail this Story
Learn more about Shop.org ->Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org

  SmartQuote 
Every time you spend money, you're casting a vote for the kind of world you want."
--Anna Lappé,
American writer, speaker and activist


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