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March 7, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Honest Fizz can highlights natural ingredients
    Honest Tea's soda line, Honest Fizz, is packaged in a can with plenty of white space, a fruit graphic and the words "Naturally Sweetened Zero Calorie Soda." Creative Director Michael Kravit says the tall, slim can suggests the "ingredients are more premium than what you would normally get." The drink from the Coca-Cola brand comes in Orange Pop, Lemon Limey, organic Root Beer and Professor Fizz, a cherry flavor. The Wall Street Journal (3/6) LinkedInFacebookTwitterEmail this Story
  • Expo West highlights rise of functional, organic drinks
    Functional and organic drinks, including those containing coconut water and aloe, are among the offerings being introduced at Expo West. Hiball is rolling out organic energy drinks, Aloe Gloe recently won organic certification for its drinks, and Zola is expanding its coconut water brand with the launch of Coconut Water with Pulp. BevNet.com (3/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Health and Nutrition 
  • Gluten a concern for 30% of U.S. adults
    In a survey from NPD Group, 30% of U.S. adults said they reduced their gluten intake or cut it completely from their diet in January. "The number of U.S. adults who say they are cutting down on or avoiding gluten is too large for restaurant operators to ignore," said Bonnie Riggs, NPD restaurant industry analyst. Convenience Store News (3/6) LinkedInFacebookTwitterEmail this Story
  • Study: Americans eat fewer calories, but obesity persists
    Although daily energy intake dropped by 74 calories between 2003 and 2010, the obesity rate in women remained at 35% from 1999 to 2010 and increased among men from 27% to 35% in the same period, according to the CDC. Experts offer several possible explanations, including that people may not be getting sufficient exercise. The research appears in The American Journal of Clinical Nutrition. Reuters (3/6) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Dr Pepper taps Baswood for wastewater pre-treatment
    Dr Pepper Snapple Group has installed a wastewater pre-treatment system from Baswood Corp. at its facility in Houston to reduce "both cost and our impact on the environment and public resources," said Kendall Yorn, vice president of manufacturing and engineering. By using the BioViper system, Dr Pepper Snapple Group puts less of a burden on the city's wastewater treatment system. The company is considering rolling out the system to sites in other cities. FoodProductionDaily.com (France) (3/6) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Brands bag 20% engagement with social, mobile gaming ads
    Social and mobile gaming ads are yielding 20% engagement rates, according to a MediaBrix study. Social and mobile video gaming ads demonstrated a completion rate in excess of 90%. "It comes as no surprise that social and mobile gaming advertising sees results 30 to 100 times better than standard online advertising campaigns," says MediaBrix CEO Ari Brandt. ClickZ (3/4) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Scientific progress makes moral progress a necessity; for if man's power is increased, the checks that restrain him from abusing it must be strengthened."
--Anne Louise Germaine de Staël,
Swiss author


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