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March 19, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Online buzz doesn't boost sales, Coke says
    Online chatter about a brand doesn't bring a short-term sales boost, according to a study conducted by Coca-Cola -- a startling declaration by a company that has worked hard to earn 61.5 million Facebook fans, Jack Neff writes. The study, which also found that display ads drove sales about as effectively as TV ads, shouldn't be taken as a sign that social media marketing is worthless, warned Coca-Cola's Eric Schmidt. "It is by no means a generalized result that applies to all industries," he said. Advertising Age (tiered subscription model) (3/18) LinkedInFacebookTwitterEmail this Story
  • Wealthy shoppers are going mobile, study shows
    More than half of wealthy shoppers now research products via mobile devices, and 38% make mobile purchases, according to a Unity Marketing study. That's a marked increase from the previous year's report, when about half as many affluent consumers made purchases or carried out research on mobile devices. "[R]obust interest among younger affluent consumers, in particular, suggests that mobile luxury shopping is on the rise," eMarketer notes. eMarketer (3/18) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Twitter unveils new ad-targeting tools
    Twitter's self-serve advertisers will now be able to target consumers more effectively, thanks to new tools unveiled by the microblogging platform. All advertisers will now be able to target Twitter users by interest and by the devices they use. "Facebook had to shape its advertising offering up quite a bit before it went public, and it looks like Twitter is doing the same thing," writes Drew Olanoff. TechCrunch (3/18) LinkedInFacebookTwitterEmail this Story
  • Disney works on ABC streaming app, considers Hulu's future
    Disney is developing a mobile application for its subsidiary, ABC, that would make the company's TV programming available on cable subscribers' mobile apps. The move comes as Disney debates the future of Hulu, the video platform it co-owns with Comcast and News Corp. Plans being discussed include either Disney or News Corp. owning the platform outright, or a potential sale to a third party. The New York Times (tiered subscription model) (3/18) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • RWD Retrofit helps developers build responsive sites
    A simple JavaScript plugin called RWD Retrofit makes it easier for developers to equip existing websites with responsive designs, writes Matt Stow. "It's a great technique to help you quickly and efficiently improve a client's mobile presence in a cost-effective way," he adds. (3/18) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How The New York Times redesigned its website
    The New York Times is revamping its website, switching to a responsive layout with a focus on readability and carving out clutter, writes Ben Moss. The redesign has been in development for almost a year, and work on the next iteration will begin as soon as the new site goes live. "Perhaps the biggest lesson we, as web professionals, can take from this is that the redesign is an ongoing process: designing, gathering feedback, refining," Moss writes. (3/18) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • ReachMail makes a bid for SMB e-mail business
    ReachMail aims to save small businesses hundreds of dollars a year by offering cut-price bulk e-mail services. More established services such as Constant Contact are pricier but offer better customer service and more advanced features, writes Rhea Gaur. It's a "classic battle between experience and quality versus lower pricing and ease of accessibility," she writes. (3/18) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Win a free pass to ad:tech!
    The Web Marketing Association is giving away a free full-conference pass to ad:tech Conference in San Francisco April 9-10 2013. Ad:tech is the most important event for digital marketing professionals to stay up to date on what's next and what's valuable. Interactive marketers from all scopes of the industry come together to network and see cutting-edge products and services from top speakers and exhibitors. To enter, go to the WMA Contest Page and enter your name, job title and company. We'll select one lucky winner at the end of the day on March 22. LinkedInFacebookTwitterEmail this Story
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You may have to fight a battle more than once to win it."
--Margaret Thatcher,
British prime minister

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