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- How Facebook plans to steal Google's search crown
Facebook's new Graph Search tool gives the social network access to a huge amount of customer intent data that should allow marketers to dramatically improve their campaigns' performance, writes Dave Williams. Over time, Facebook is likely to dislodge Google as Web users' search tool of choice, Williams predicts. "Such a shift will lead to massive changes in search volume, revenue and the monetary value of the social graph for consumers and brands of all sizes," he writes. Advertising Age (tiered subscription model)
(1/31)       
| Marketing Trends & Research | | |
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- Great Web content uses a combo of variety and familiarity
 Referencing popular culture and repeating the message are two keys to creating a successful branded series, writes Tessa Wegert. Clorox's "Green Housewives" webisodes uses humor to make its point. A PayPal campaign featuring Jeff Goldblum contains small variations that allow the same message to be repeated without becoming annoying. "You want consumers to recognize the ads as part of a 'mother' campaign, so that each one will contribute to its overall impact," Wegert writes. ClickZ
(1/31)
- Forecast: More mergers and acquisitions ahead
Despite a slow start, 2013 is expected to be another huge year for industry mergers and acquisitions, according to a DeSilva & Phillips forecast. Companies such as Google are flush with cash, and the M&As are seen as a way to open up new, efficient revenue streams. "With expectations for a slow-growth economy, strategic buyers will pursue acquisitions for new revenue streams to achieve corporate growth objectives. Financial firms that raised substantial sums during the past five years will need to put the capital to work," says DeSilva & Phillips Managing Director John Kaiser. MediaPost Communications/Online Media Daily
(1/31)
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- Facebook Cards could shake up online shopping, advertising
Facebook's Gifts service remains a "very small" part of the company's revenue strategy, says David Ebersman -- but a new gift-card program could help change that. Under the new scheme, users who receive Facebook Gifts from specific retailers will be mailed Facebook gift cards that can be exchanged for the gifted item or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases. Adweek
(1/31)
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- Brazil shop scores World Cup 2014 assignment from McDonald's
Sao Paulo-based Taterka Comunicacoes has won McDonald's global creative assignment for the World Cup soccer competition in 2014. The agency already represents McDonald's in 18 Latin American countries and pitched against other McDonald's shops, including Leo Burnett. Taterka has been charged with creating a unifying theme that will guide advertising during the World Cup, regardless of country or language. Advertising Age (tiered subscription model)
(1/31)
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- Why customer targeting is at the heart of great digital marketing
In the social-media era, the best marketing builds relationships organically, rather than simply trying to ram branded messages down their throats, writes IBM's Stefan Pfeiffer. It is important for brands to use customer tracking not just as a sales tool, but also as a way of improving the customer's experience, so that they're more receptive to the brand. "Personalized advertising that builds on what the customer already owns, identifies gaps and spots ways to expand the relationship is much more effective than trying to ram something down people’s throat by inundating them with spam mail and other in-your-face methods," he writes. SmartBrief/SmartBlog on Social Media
(2/1)
- Snapchat app's benefits to marketers won't disappear
The Snapchat application could become a valuable marketing tool, writes Andrew Solmssen. The app allows photo senders to set a timer after which the picture disappears from the recipient's phone. One frozen yogurt chain, 16 Handles, has already discovered a novel way to use the format for advertising, sending out coupons that have to be used immediately at the point of sale and can't be forwarded, delivering a surprise in the manner of a scratch-off lottery ticket. ClickZ
(1/31)
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| IAB News | | |
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- Sold out: IAB Annual Leadership Meeting
Get your name on the waiting list now! Does marketing success derive from a game-changing idea—the position, the strategy, the slogan; the emotional evocation that differentiates one brand from another—or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the agenda for the IAB Annual Leadership Meeting. Hear from Tim Armstrong, Chairman and CEO, AOL; Jonah Peretti, Founder and CEO, BuzzFeed; Nate Silver, Author, Statistician, and Founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Learn more and add your name to the waiting list.
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| Position Title | Company Name | Location |
| Ad Operations Manager | Spiceworks | Austin, TX |
| Senior Account Executive/Director, East Coast | deviantART | New York, NY |
| VP, Digital Strategy | Lincoln Financial Media Company | Atlanta, GA |
| Director-Yield Management | Pandora | Oakland, CA |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Vice President, Communications | Pandora Internet Radio | Oakland, CA |
| Vice President, Growth | Pandora Internet Radio | Oakland, CA |
| Vice President, Subscriptions | Pandora Internet Radio | Oakland, CA |
| Director, Sales Marketing | Pandora Internet Radio | Oakland, CA |
| SEM Marketing Manager, Local | Everyday Health Inc. | New York , NY |
| Retail Sales Director - Digital Media & Targeting | Datalogix | Multiple Locations, United States |
| Account Executive, Digial Media | Datalogix | New York City, NY |
| Senior Manager, Mobile & Video | Datalogix | New York City, NY |
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| Click here to view more job listings. |
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| | Recent IAB SmartBrief Issues:
- Thursday, January 31, 2013
- Wednesday, January 30, 2013
- Tuesday, January 29, 2013
- Monday, January 28, 2013
- Friday, January 25, 2013
| | | Lead Editor: Jesse Stanchak
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