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January 21, 2013
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News about digital retail commerce

  Top Story 
  • Sisters channel their shoe passions into e-commerce
    Dorian Howard left a successful career as a movie studio executive to join her sister and former Toys R Us designer Ilissa in creating Milk & Honey, an online custom-shoe startup that's doubled sales and turned a profit since launching in 2011. "She knew how to make things, and I knew how to sell things. We figured, theoretically, that’s all we need," Dorian said. The New York Times (tiered subscription model) (1/19) LinkedInFacebookTwitterEmail this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
  Online Retail Trends 
  • Mobile shoppers are projected to spend $37.44 billion in 2013
    U.S. consumers will spend $37.44 billion on purchases made using their smartphones and tablets in 2013, according to an eMarketer analysis, compared with $23.72 billion in 2012. The uptick will be driven, in part, by a 24% increase in the total number of mobile shoppers, who will account for 62% of all digital shoppers by the end of the year. eMarketer (1/21) LinkedInFacebookTwitterEmail this Story
  • HSN builds social and mobile into site redesign
    Multichannel retailer HSN has revamped its website with mobile and social users in mind. "The new is meant to engage shoppers with options to browse shop and interact with HSN via social media and mobile commerce," said Jill Braff, executive vice president of digital commerce. Internet Retailer (1/18) LinkedInFacebookTwitterEmail this Story
  • China's small towns see big online shopping boost
    Online payment service Alipay saw its user base in China's small cities rise 64% last year, as residents turned to the Web to find goods that weren't available in their local shops. "The demand has always been there, and online shopping has activated such demand for its convenience, fashion and cheaper prices," said Jiang Qiping, secretary-general at the Information Research Center of the Chinese Academy of Social Sciences. China Daily (Beijing) (1/18) LinkedInFacebookTwitterEmail this Story
Winning Strategies to Compete with Online-Only Players
APT with research from The Economist Intelligence Unit: How is online competition shaping traditional retailers' strategies? 250+ global executives weigh-in. Download the full report to read more.
  New Media & Technology 
  • Sephora leans on mobile as commerce, traffic surge
    Mobile is "absolutely critical" to Sephora's marketing because its customer base is increasingly relying on the platform for shopping, said Johnna Marcus, the beauty brand's director of mobile and digital store marketing, at a recent event. Sephora's mobile orders increased 167% year-on-year in 2012, and mobile traffic increased 75%. "Our shoppers are absolutely mobile shoppers. It's where they go when they want to research products," Marcus said. (1/18) LinkedInFacebookTwitterEmail this Story
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  Hot Topics 

Top five news stories selected by SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • DSW grows its online footprint with in-store e-commerce
    DSW has boosted its efforts in e-commerce to compete with a growing roster of competitors including Zappos and Now the chain is offering in-store buyers the option to buy online. "If you happen to be in a store and they didn't have your size, they can look up the store within the nearest proximity and complete the sale for you from that location in a seamless transaction," said spokeswoman Christina Cheng. The Columbus Dispatch (Ohio) (1/20) LinkedInFacebookTwitterEmail this Story
  • Online apparel retailer JustFab to acquire FabKids
    JustFab will acquire online children's retailer FabKids for an undisclosed amount and operate the brand as a sister company so shoppers will be able to shop both sides using the same account. The move made sense because about a quarter of JustFab's 10 million members have young children, said CEO Adam Goldenberg. Internet Retailer (1/18) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising Spotlight 
  • What are the latest trends and techniques in SEO?
    Search engine optimization is evolving at the rate of new technology, making it a challenge for executives to keep up. In a webinar on Jan. 23, SEO expert and author Stephan Spencer will cut through the clutter and explore the latest and greatest trends to keep your online retail business flowing, including Google algorithm updates, increasing integration of social media with SEO, and steps to make your site mobile-optimized. Learn more or register. LinkedInFacebookTwitterEmail this Story
  • How Coca-Cola creates shared value with retailers
    In a keynote session at Retail’s BIG Show in New York, executives from Coca-Cola, HSNi, and Walgreens explained how their partnerships go beyond just generating sales. It’s about being generous, HSNi CEO Mindy Grossman said: give something to your customers aside from what you’re selling them, even if just a smile. Read more. LinkedInFacebookTwitterEmail this Story
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