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December 4, 2012
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Problem. Solved. 
  • Pet food store faces uncertain future after Sandy
    Pet Foods Plus in Staten Island, N.Y., was one of the businesses to be devastated by Hurricane Sandy. Floodwaters ravaged the store and its inventory, and its future is uncertain. "In my heart, I want to reopen. But my head is telling me it may not happen," said Robert Freed, who ran the store with this brother. Bloomberg Businessweek (11/29) LinkedInFacebookTwitterGoogle+Email this Story
  • Can't-miss content-marketing trends
    Even if your content-marketing strategy is working at the moment, a number of changes might be coming that could affect its performance, John Paul Nettles writes. Marketers should track key metrics, cater to mobile viewers and ensure they are distributing high-quality content. (12/3) LinkedInFacebookTwitterGoogle+Email this Story
  • How to use, not abuse, Twitter for business communications
    Businesses using Twitter should think of it as a conversational medium, not one for one-way promotion, too much retweeting and for retweeting yourself out of misplaced pride, Ilana Bercovitz writes. Appreciating brand mentions appropriately, keeping hashtags to a minimum, and avoiding robot posts and generic questions are among the other tips offered in this article. Small Business Trends (11/30) LinkedInFacebookTwitterGoogle+Email this Story
  • How to help your employees stay healthy this winter
    Your business suffers when your employees get sick, but there are ways to keep your workforce healthy, Stephanie Christensen writes. Encourage your employees to exercise and to take preventative steps such as getting flu shots, she recommends. Also, allow your employees to work from home if they aren't feeling well so their germs don't spread. Intuit Small Business Blog (11/30) LinkedInFacebookTwitterGoogle+Email this Story
  • Give your employees what they need to boost productivity
    Your company can't be run at maximum efficiency if your employees aren't reaching their potential, so you should ask them what resources they require, Glenn Llopis writes. "Asking your employees what they need to be successful is not only an act of empowerment but also of trust," he writes. "This is an extremely effective and genuine way of building camaraderie, unity and efficiency." Forbes (12/3) LinkedInFacebookTwitterGoogle+Email this Story
  • 3 tips for donating to charity
    If you want to give to charity, you should figure out how much you want to donate, keep a record of your philanthropy and do your research. "It's unfortunate, but with disasters like Superstorm Sandy, many 'charities' pop up that aren't charities at all, in fact they are scams," said Justine Lackey, president of a money-management firm. You can learn more about a charitable organization by checking out Entrepreneur online/The Daily Dose blog (12/3) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Quick tips for last-minute meeting prep
    If you've got limited time to prepare for a meeting, you should put your perfectionist tendencies aside and think about other situations when you were able to succeed under pressure, Megan Broussard writes. It's also a good idea to find an interesting news story to warm up the room. "[K]nowing that you have a conversation topic in your back pocket will calm your nerves and make you feel more confident when you walk through those conference room doors," she writes. (12/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Presenting? Don't annoy your audience with a sales pitch
    When you have the opportunity to give a presentation in front of an audience, you should avoid alienating your listeners by launching into a sales pitch, Adrian Miller of Adrian Miller Sales Training writes. It's a good idea to load your presentation with valuable information and to prepare a few questions to get the audience thinking. "[I]f you are wondering if your presentation is too 'salesy' practice it with a friend or colleague and get their honest opinion," she recommends. (11/28) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Just for Fun 
  • Tired of traditions? Try these odd holidays this December
    From National Cocoa Day on Dec. 13 to National Cat Herder's Day on Dec. 15, there's plenty to celebrate this month even if one of the more traditional holidays doesn't appeal to you. Also consider Festivus, an offbeat holiday featured on the TV show "Seinfeld," which is observed on Dec. 23. (12/3) LinkedInFacebookTwitterGoogle+Email this Story
If you are persuasive about your product or service and explain it in such a way that the benefits and advantages come through well then, you simply don’t have to 'sell.'"
--Adrian Miller, president of Adrian Miller Sales Training, writing at
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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