| May 8, 2012 | News for the cable and broadband industry |
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| Programming News | | |
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- A+E Networks to pitch revamped Lifetime at upfront
A+E Networks executive Mel Berning, who has just been promoted to president of ad sales, forecasts an upfront increase in the "high single digits" for his portfolio of 10 cable networks and various digital and international extensions. At the top of Berning's agenda for the next year is the rebranding of Lifetime, which is trying to lower its median age demographic of about 49 through new series, such as "The Client List" with Jennifer Love Hewitt, and upcoming projects, including a version of "Steel Magnolias" with Queen Latifah. Adweek
(5/7)      
| Eye on Video | | |
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- Fox News is now available on tablets, smartphones
Fox News Network now offers live content on tablets and smartphones for subscribers of AT&T U-Verse, DIRECTV and some small cable providers. Fox News is removing TV commercials from the content but intends to market video spots to accompany the content. "There's a big opportunity to explore dynamic live commercial insertion. Authenticated TV is the direction we're going as a business," said Jeremy Steinberg, vice president of digital sales and business development for Fox News. Adweek
(5/8)
| Marketing Trends | | |
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- NCTA aims to reminds public that cable is "more than TV"
The National Cable & Telecommunications Association has unveiled a marketing initiative to recast cable service as a multiplatform bundle, rather than just a TV offering. The campaign -- which uses the tagline, "Cable. It's More Than TV. It's How We Connect." -- is being launched in Washington, D.C., via cable, broadcast, print, outdoor and Web channels. The initiative also includes a microsite and an interactive application. Multichannel News
(5/7)
| Competitive Watch | | |
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- AT&T will enter home security, monitoring business
AT&T says it will soon compete with Comcast and Time Warner Cable in the IP-based home security business. The wireless provider will begin testing its AT&T Digital Life service this summer in Atlanta and Dallas. Similar to cable companies' offerings, the service will allow customers to use PCs, tablets and smartphones to monitor home security along with energy and water use. Los Angeles Times (tiered subscription model)
(5/7)
| Association News | | |
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From coast to coast
The Mark Awards entries are judged by cable's finest marketing professionals. You can help decide who went above the mark. CTAM's first round of judging is May 30 and 31 at National Harbor, Md., and June 6 and 7 at Fox Networks in Los Angeles. For more information about judging or the competition, visit Mark Awards or contact Denise Motlagh.
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Get crafty and build your session
In March, CTAM members communicated the topics they would like to learn more about at the Summit and Insights conferences in October. The topics and descriptions have been posted to the conferences' websites. There are no "winners" or "losers" -- just the chance to make this conference suit your needs. Vote now!
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