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November 16, 2012
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  • What it takes to grow your small business
    It can be difficult to grow a small business into middle-market business and not every company owner wants to make the transition, Josh Patrick of Stage 2 Planning Partners writes. "Making the move to a middle-market business will make your life more complicated and your business more complex," he notes. Growing your business will require gaining access to capital and developing systems that will allow you to expand your operations, he notes. The New York Times (tiered subscription model)/You're The Boss blog (11/15) LinkedInFacebookTwitterGoogle+Email this Story
Marketing 
  • Best practices for building measurable social media
    Standard Life and Lloyd’s of London offer examples of best practices social media strategy, David Moth writes. Appointing the right people to the job and closely examining the field, seeking stakeholder buy-in, understanding the unique psychology of the market, and creatively repurposing content are some of the ways the companies excel and use key-performance indicators to measure their success. eConsultancy.com (11/15) LinkedInFacebookTwitterGoogle+Email this Story
  • Content marketing strategies for small businesses
    If you want to pursue an effective content marketing strategy, you'll need to dedicate resources to the project and gain an understanding of the needs of your customers, James Debono of Big Thinking Online writes. Content marketing is "a way to connect with your audience and help them solve their problems while building a relationship of trust and positioning yourself as the go to business when they need you," he writes. It's important to use the power of social media to share the content your company creates, he notes. B2C Marketing Insider (11/15) LinkedInFacebookTwitterGoogle+Email this Story
Management 
  • What to do when you have to fire someone
    You shouldn't be apologetic when firing someone; they also might realize it's time to move on, Chris McIntyre writes in this excerpt from the book "The Roadmap to Freedom." "When they wake up tomorrow, they'll probably feel relieved they no longer have a job they couldn't perform well," he writes. Avoid procrastinating when it comes time to decide whether to get rid of an unproductive employee, he recommends. Entrepreneur online (11/14) LinkedInFacebookTwitterGoogle+Email this Story
  • How the best bosses treat their employees
    The best bosses recognize the little things that employees do to keep their companies running smoothly and aren't afraid to show a little vulnerability, Jeff Haden writes. "[S]howing vulnerability is a humanizing way to break down the artificial barrier that typically separates bosses from employees," he writes. Inc. online/Owners' Manual blog (free registration) (11/12) LinkedInFacebookTwitterGoogle+Email this Story
Money 
  • Choosing the right retirement plan for your needs
    A number of plans are available that can help business owners get ready for retirement, Greg Stevens of Cabot Money Management writes. He explains the characteristics of four such plans: An Individual 401(k), a SEP IRA, a SIMPLE IRA and a Defined Benefit plan. "The decision about which plan to choose should be made within the context of your overall goals and the size and profitability of your business," he writes. Fox Business Small Business Center (11/14) LinkedInFacebookTwitterGoogle+Email this Story
  • How to improve your cash flow without a bank loan
    Bank loans aren't the only way to enhance your business' cash flow, Edel Flood writes. You might be able to use personal assets to get loans, and you can also try to increase your cash flow by reducing expenses. You can start your search for savings by looking for ways to save money on utilities, Flood suggests. B2C Marketing Insider (11/13) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • How to speed up an older computer
    If your computer has slowed down in the past few years, you can give it a speed boost by turning off browser add-ons and hunting for spyware, Dave Johnson writes. Also, physically clean the inside of your PC, he recommends. CBS MoneyWatch (11/14) LinkedInFacebookTwitterGoogle+Email this Story
  • Creating a mobile strategy for your company
    Modern consumers are dependent on their mobile devices and it's important for companies to make their mark on the mobile space. Companies should focus on testing and tweaking their approach in the mobile space instead of trying to be perfect, according to Hilmi Ozguc, CEO of Swirl. They should also track metrics to evaluate the success of their initiatives. BusinessNewsDaily.com (11/12) LinkedInFacebookTwitterGoogle+Email this Story
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Just for Fun 
SmartQuote 
Give employees room to take your ideas and make them their own."
--Jeff Haden, writing at Inc. online's Owners' Manual blog.
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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