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March 15, 2013
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Latest news on mobile apps

  Industry Highlights 
  • LevelUp reports 3,000 small mobile payments at SXSW
    Small mobile payments proved popular at the SXSW festival in Austin, Texas. According to LevelUp, 1,500 unique users have made more than 3,000 purchases under $10 so far via mobile, with the average transaction time of 9 seconds taking half as long as that for the average cash purchase. (3/15) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Google solves in-app ad dilemma for direct response marketers
    Google's placement of AdMob into AdWords creates an opportunity for in-application advertising by direct response marketers such as Everyday Family, Chantal Tode writes. “Because Google has made AdMob more targetable and because they have given you more control over how much you pay, including paying on a CPC basis rather than a CPM basis, it is now also possible to use it for direct response, to generate conversions for sales at a price that fits the objective," Acquisio's Marc Poirier says. Mobile Marketer (3/15) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Appoxee's beta includes campaign-level management, better tracking
    Appoxee will provide a beta version of its new engagement platform, Robin Wauters writes. The new edition of the software includes campaign-level management, advanced tracking, improved segmentation as well as behavioral- or device-based message targeting. The beta version uses a cross-platform preview simulator that allows developers to see how their applications perform on various devices, Wauters writes. (3/14)
  Marketers Needs 
  •'s March Madness app offers access to games, brackets has released a companion application for following March Madness, the NCAA men's basketball tournament. "We focused on lightning fast access to scores and news, and GameTrackers, which include personalization and social integration" as well as "tweets, brackets, standings and schedules,"'s Jason Kint says. A Bracket Challenge feature allows spectators to pick game winners and compete against others. Mobile Marketer (3/15) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • DeveloperAuction recruiting agency leads to developer offers
    The DeveloperAuction application, a place to reach out for potential employees, has procured $2.7 million in funding from several sources, including the National Endowment for the Arts, Kim-Mai Cutler writes. The company, which acts much as a recruiting agency would, has led to $225 million in employment opportunities. "Part of the idea behind this round [of funding] is to tap the portfolio companies of each of these venture firms," Kim-Mai Cutler writes. TechCrunch (3/14) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • FTC commissioner expresses concerns about behavioral marketing
    Discriminatory marketing -- providing offers to certain consumers but not others -- will be a focus for the U.S. Federal Trade Commission moving forward, Commissioner Julie Brill said. Brill said the targeting practice based on consumer behavioral patterns can be problematic, particularly if the consumer has no opportunity "to ensure that the information on which these decisions are based is accurate." DMNews (3/14) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Early registration for the MMA Forum NY ends today – Mobile's Path to Purchase (May 8-10)
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register by Friday, March 15th with code EARLY_25_NY for 25% off your conference pass! LinkedInFacebookTwitterEmail this Story
  • Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging (March 26)
    More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today! LinkedInFacebookTwitterEmail this Story
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Adventure is not outside man; it is within."
--George Eliot,
British writer

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