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February 14, 2013
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News for the advertising, media, and marcom industries

  Top Story 
  • Ad industry, SAG-AFTRA begin contract negotiations
    Performers union SAG-AFTRA and the advertising industry are beginning contract negotiations today in New York, the first time terms will be negotiated since the two unions merged last year. The joint committee of the 4A's and the Association of National Advertisers has advised members that "prudent planning" could help mitigate the consequences of a potential strike -- the last one came in 2000 -- although more moderate union leadership and the "minimal disclosure of details" means a strike is less likely, writes Dave McNary. Variety (subscription required) (2/13) LinkedInFacebookTwitterEmail this Story
Social Savvy Webinar: Social Listening and Big Brother
February 20 at 11AM PT | 2 PM ET
Join this free webinar as Jacqueline Anderson, Director of Social Media for J.D. Power, shares insights from a survey of 1,000 consumers on attitudes toward social listening. Learn how consumers want—and don't want—you to listen and respond to the online conversation about brands. Register now for webinar and eBook.
  Agency News 
  • Porsche Cars North America narrows creative-account search to 5
    Porsche Cars North America has narrowed the field to five in its creative-account search, sources say. McKinney in Durham, N.C., Droga5 in New York, Crispin Porter + Bogusky in Miami, Olson in Minneapolis and incumbent Cramer-Krasselt in Chicago are all said to be in the hunt for the account. Adweek (2/13) LinkedInFacebookTwitterEmail this Story
  • American Greetings selects Mullen for creative, media
    American Greetings has handed creative, digital and media duties to Mullen, after a review. Element 79, which has been folded into DDB, was the creative incumbent, and PHD had the media. "We selected Mullen for its breadth of experience and approach to helping us meet consumer needs" says Alex Ho, executive director of marketing at American Greetings, which spent $2.7 million on advertising in 2011, per Kantar. Advertising Age (tiered subscription model) (2/13) LinkedInFacebookTwitterEmail this Story
Twitter & TV are a perfect match for Marketers
With the upcoming NBA playoffs, Stanley Cup Finals, and, of course, the fast-approaching World Cup, this is a big year for sports fans & marketers hoping to engage them. A new study from Neuro-Insight points to Twitter as a complement to, rather than a distraction from, sports on TV — delivering both incremental reach and engagement for marketers. Read 3 Ways Twitter Changes the Live TV Sports Viewing Experience
  • Dove Men+Care wants to normalize facial care for men
    Unilever is launching a campaign for its new lineup of Dove Men+Care facial-care products with the tagline "end the face torture." A spot features a nonactor -- a fireman from Canada -- exercising, doing chores and getting poked in the face by his children. The goal of the campaign is to activate the nearly 50% of men in the U.S. that don't use a special product for their face, according to Unilever research. "We are setting out to get more men into the routine so they can enjoy the benefits like women have for generations," says Rob Candelino, vice president of skin care. The Wall Street Journal (2/13) LinkedInFacebookTwitterEmail this Story
  • Nat Geo taps New York Times feature for "Killing Lincoln" promo
    National Geographic Channel is among the first marketers to use a New York Times platform incorporating digitized images of papers from 1851 through 1922. National Geographic, to promote Sunday's debut of its original drama "Killing Lincoln," will take over the home page of on Saturday with a display of the paper from April 15, 1865, the day after President Abraham Lincoln was shot. (2/13) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends & Research 
  • Brands are seeing value in "purpose" campaigns
    More companies are highlighting their charitable and environmental efforts in a bid to win brand loyalty through so-called purpose marketing, according to this article. Panera, for example, donates unsold baked goods to anti-hunger organizations, and through agency Cramer-Krasselt has launched a $70 million campaign with the tagline "Live consciously. Eat deliciously." "When people who like the company for the food hear about the kind of company it is, it changes how they feel; they like it even more, for more emotional, more potent, more loyalty-driving reasons," said Marshall Ross, chief creative officer at Cramer-Krasselt. The New York Times (tiered subscription model) (2/13) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  • Adidas hopes Energy Boost shoe tech can help it take on Nike
    Adidas is proclaiming a "new chapter" of athletic shoes with its Energy Boost line, a $150 pair of running shoes powered by tiny capsules in the sole. The brand plans to roll out the shoes at specialty stores this month without the backing of a TV campaign, to gauge response before considering an ad blitz, says Patrik Nilsson, president of Adidas America. In the running-shoe category, Adidas is taking on Nike, which commands 54% of the global market compared with Adidas' 4.4%, according to SportsOneSource. Forbes (2/13) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Industry Diversity: 2013 MAIP Agency Application Deadline is Tomorrow
    Tomorrow is the last chance for you to complete your agency application application, so don't miss your chance to join this industry initiative by becoming a participating host agency. Forty years ago, the Multicultural Advertising Intern Program began exposing multicultural students to the world of advertising. Since then, MAIP has matured into a brand that impacts the lives of more than 100 students annually, providing the platform to launch their careers. Because of this community's support and dedication throughout the years, MAIP has continued to transform more than 2,400 individuals' dreams and aspirations into reality.

    Register today. LinkedInFacebookTwitterEmail this Story

  • Webinar Alert -- Digital Project Management: Common Causes of Digital Project Trouble, & What You Can Do About Them
    Become a more effective digital project manager for your agency with this virtual webinar, featuring Dave Po-Chedley, principal at Cambridge Consulting. Learn the two most common causes of digital project problems, how to help prevent team members from missing deliverable deadlines, and how to make project request changes work for you. You won't want to miss this informative virtual event.

    Member and non-member pricing is available for this March 28 webinar, so register today. LinkedInFacebookTwitterEmail this Story
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Mistakes are part of the dues that one pays for a full life."
--Sophia Loren,
Italian actress

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