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November 20, 2012
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News for marketers on the boomer and senior markets
  • Older models are in demand with marketers
    Models in their 40s and 50s are sought after by marketers looking for images that appeal directly to the boomers. Actors and models who thought their days in front of the camera were over are continuing their careers. "When you see your first gray hair, you think it's over. This is kind of a surprise," said 53-year-old model and athlete Patrick MacLeod. KSAT-TV (San Antonio) (11/13) LinkedInFacebookTwitterEmail this Story
  • Other News
Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  • Aging 2.0 applies tech to keeping generations in touch
    Aging 2.0 is a broad effort to encourage development of technologies that span the differences between generations. It brings together parents with grandparents, children and grandchildren and addresses issues of aging, including health care. "The entrepreneurial community is coming into this space because they are being shown there are really interesting, important issues that they can help solve," said Aging 2.0 co-founder Katy Fike. The Huffington Post/Dr. Caroline Cicero blog (11/13) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Insights 
  • Older workers are a growing, valuable resource, employers find
    During the past three years, 3.5 million of the 4.2 million total additional workers available to the U.S. labor market were boomers 55 and older. Increasingly, employers are recognizing the value of older workers. Among the industries that are hiring, boomers are likely to find the warmest reception in financial services, health care, education and professional services. MarketWatch (11/13) LinkedInFacebookTwitterEmail this Story
  • Behavior can lead to age perception of "being old"
    Stereotypes may arise when older people don't think of themselves as old but others do. An Oregon State University researcher found that consumption patterns can reinforce this image. However, "when people in their 80s or 90s exhibited characteristics that society tends to associate with people who are not old, such as being aware, active, safe or independent, they were viewed and treated as not old. In this way, they were able to age without getting old," said Michelle Barnhart. Outcome (Buffalo, N.Y.) (11/14) LinkedInFacebookTwitterEmail this Story
  • Attitudes about old age may color senior experience
    A person's attitudes about old age can have a real effect on the health he or she will experience during their senior years, according to a study by the Yale School of Public Health. For instance, study participants in their 70s were asked how they would describe an old person. "Those who had stereotypes like 'feeble' and 'senile' had significantly more hearing loss than those who had positive associations with age such as 'wise' and 'active,' " the study found. The Huffington Post/BetterAfter50 (11/11) LinkedInFacebookTwitterEmail this Story
  • Holidays are a good time to assess older family members' health, future
    The holidays are typically a time for families gathering and may be a good time to assess older parents and grandparents health and future care. Warning signs with older family members can provide clues. "I think it's just an overall change in their health condition; sometimes, we see that seniors don't socialize as much as they used to, so those are two really big red flags to look for," said Tami Cumings, senior vice president at A Place for Mom, a senior living and care referral service. National Public Radio (11/12) LinkedInFacebookTwitterEmail this Story
  • Other News
Nothing is too small to know, and nothing is too big to attempt."
--William Cornelius Van Horne,
Canadian railway executive

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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