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27 February 2013
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • PayPal launches mobile payment option in Europe
    EBay-owned PayPal has launched a version of its mobile payment service, PayPal Here, for use by small businesses in Europe. The service uses a gadget the size of a smartphone that lets merchants accept credit and debit cards that work with Europe's chip and PIN system. TechCrunch (21 Feb.), Reuters (22 Feb.) LinkedInFacebookTwitterEmail this Story
  • Prada perfume app engages users with digital collages
    Prada is increasing user engagement for its N°14 Rossetto fragrance application by offering a digital collage tool to promote it, writes Tricia Carr. The app encourages users to start with the brand's lips logo and create a collage around it, then share the finished product with others. "By allowing fans of the brand to express their creativity and individuality on a mood board, one might feel more connected to the product," says iProspect's Rachel Lewis, speaking as an analyst. (25 Feb.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  Market Trends and Research 
  • Africa as a focus for mobile opportunities
    Asia may be getting much of the attention as mobile grows, but Africa's market is booming, notes K.F. Lai, CEO of BuzzCity. The continent is not quite a leader in smartphones, but creative platforms for mobile banking and finance are just some of the ways Africans are leveraging mobile for their day-to-day lives, Lai writes. BizTechAfrica (21 Feb.) LinkedInFacebookTwitterEmail this Story
  • Mobile data revenues are poised to surpass voice by 2018
    Data transmission via mobile devices is becoming a more important part of people's lives, to the extent that it could overtake voice as a revenue source for global operators by 2018, according to GSMA. M-health technology holds the potential to save lives and keep costs down in developed countries, and in sub-Saharan Africa, mobile data can help save lives and improve vital food transport. Mobile Marketing Magazine (25 Feb.) LinkedInFacebookTwitterEmail this Story
Shared joys make a friend, not shared sufferings."
--Friedrich Nietzsche,
German philosopher

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