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April 10, 2012
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News for the non-alcoholic refreshment beverage industry

  Special Reports Intro 
Special Report: Striving for a greener Earth, Part 1
April 22 is Earth Day. It is one day where we come together to think about the health of our planet and what we can do to make it greener for tomorrow and for generations to come.

Plenty of companies and communities have something special planned for this day, but for many of them, Earth Day is just the beginning. As more consumers and CPG companies recognize the need to be green all year long -- and see the cost benefits -- more companies are investing in recycling and participating in programs that encourage responsible water use.

Part 1 of this American Beverage Association SmartBrief Special Report, below, includes a Q-and-A about sustainability in the beverage industry with Kate Krebs, senior environmental policy advisor for the Amercan Beverage Association. Part 2, to be published on Thursday, will feature examples of Earth Day efforts and sustainable best practices that can be put to use all year.

If you don't receive ABA SmartBrief daily and find our report on "Striving for a greener Earth" useful, sign up for this timely e-newsletter. ABA SmartBrief delivers the day's top beverage news directly to your inbox -- for FREE.
Pass it on. Cans are America's most recycled packaging. Go to to download our 2011 sustainability report.
  Industry Insight 
  • Earth Day and beyond: Sustainability efforts in the industry

    As we approach Earth Day, green practices seem to be on everyone's mind. SmartBrief interviewed Kate Krebs, senior environmental policy advisor for the American Beverage Association, about what the beverage industry is doing to observe Earth Day 2012 and how beverage companies are promoting sustainable practices -- from recycling to responsible water use -- all year long. Read the entire Q-and-A at SmartBlog on Food & Beverage.

    About 1 billion people around the world are expected to commemorate Earth Day with environmental events and calls for greater sustainability. How is your industry planning to mark the day?

    For decades, ABA members have led the race to the top across multiple environmental disciplines, turning environmental challenges into rewarding and game-changing business practices. Establishing best in class water use practices, deploying hybrid vehicle fleets, installing renewable and alternative energy systems, designing lightweight packaging that is 100% recyclable -- our member companies demonstrate strong, sound commitment to environmental sustainability. And we strive to be leaders of innovation and public policy development to improve environmental sustainability. Special events, employee engagement in local environmental projects, messaging via social media platforms along with grant funding for environmental initiatives will be a part of how our industry recognizes and celebrates Earth Day. Our member companies also have established partnerships with environmental organizations, delivered on environmental commitments and promoted widespread, increased consumer engagement in recycling and other environmental efforts.

    What have been the beverage industry's greatest accomplishments in the area of sustainability since the first Earth Day in 1970?

    Think about beverage containers and packaging in 1970 as compared to today. The stark contrast in progress is amazing! The beverage industry has been a beacon for innovative technologies that embolden environmental sustainability. A key industry accomplishment that changed the thinking about packaging was designing the manufacturing technique to incorporate recycled plastic and plant-based materials into new beverage containers. Package focus then moved to lightweighting techniques that further minimized the environmental footprint of beverage containers. These types of package innovations have significantly reduced the energy and raw materials needed to make new packaging and demonstrated that our industry's ingenuity is good for the environment and the economy.

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 Download Our Free Sustainability Report.
Download “Passing On a Better World: 2011 Can Manufacturing Sustainability Report” to see what package holds the “most recycled” title in America. Like what you see? Pass it on. Sustainability is a goal we all share. Go to to download your report.

  Earth Day in the News 
  • Earth Day in the bag at Chipotle
    For $18, Chipotle fans can buy lunch bags made of recycled billboards from old ad campaigns, with coupons tucked inside for a free meal on Earth Day. For every 20,000 of the bags made by Billboard Ecology Partners, about 78,000-square-feet of billboard vinyl is reused instead of heading to landfills, Chipotle says. Nation's Restaurant News (free registration) (3/26) LinkedInFacebookTwitterEmail this Story
  • The politics behind the Clean Water Act
    The Clean Water Act of 1972 stemmed from then-President Richard Nixon's desire to curry political favor with the growing environmental movement, according to this story. Nixon vetoed the final bill because of its high price tag. After Congress overrode the veto, the president impounded half the money allocated to state clean-water efforts. The Huffington Post (3/24) LinkedInFacebookTwitterEmail this Story
  • Earth Fest concert supports environmental causes
    The Environmental Awareness Organization gets an early start to Earth Day each year with Earth Fest, a daylong concert whose proceeds this year will go to support a local clean-water nonprofit. The group has held the festival for 22 years, and this year, organizers have set a goal of recycling or composting all of the waste generated by the event. The Auburn Plainsman (Auburn University) (3/29) LinkedInFacebookTwitterEmail this Story

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual ABA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of ABA.
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