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- Look beyond traditional measures to monetize mobile apps
Japanese messaging application LINE turned its giant user base into an opportunity to create a puzzle game that generated $1 million in less than two weeks, one of several "innovative strategies" for monetization outlined in this article. Developers should also think about expanding beyond the U.S. to other countries, such as Japan and South Korea, where Google Play earns high revenues. Also, consider the business of driving installs for other developers, or look to licensing and merchandize opportunities, Edith Yeung writes. VentureBeat
(2/18)     
| Developer Economics
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- Navigating the challenges of user acquisition
The cost of acquiring players for free-to-play mobile games is on the rise, presenting a marketing issue for developers, Dean Takahashi writes. He presents viewpoints from a panel session he moderated at an industry conference. "What's important for us in choosing a network to work with is user experience and transparency and tracking," Supercell's Erlend Christoffersen said. VentureBeat
(2/18)
| Toolbox
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- DealAngel offers private beta API for hotel-comparing tech
DealAngel is offering a private beta application programming interface for its hotel-comparison technology, "essentially adding a B2B element to its otherwise consumer-facing offering," writes Steve O'Hear. The company is expanding to include more cities in Europe, the Middle East and Russia. DealAngel possesses "technology that looks at 'millions' of data points across the Web to determine a hotel’s real market value, taking into account things like location, star-rating, comparable offers, and most crucially, how that hotel's pricing has changed over time," writes O'Hear. A public beta is expected by April. TechCrunch
(2/18)
- China set to surpass U.S. as largest Android, iOS market
China will overtake the U.S. this month to become the top market for Android and iOS device sales, reaching about 246 million people, about 16 million more than in the U.S., according to Flurry, which tracks mobile applications. With a population of 1.3 billion, China's ascendency may seem inevitable, but India with 1.2 billion people ranks only 10th globally. China's growth more than tripled since January 2012, although five nations -- led by Colombia -- grew at a faster rate. TheNextWeb.com
(2/18)
| Regulation & Policy
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| Industry Spotlight
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- IPhone e-mail app sees strong demand, Orchestra says
Mobile-application developer Orchestra is touting strong demand for its Mailbox app for iPhone, which features advanced filtering features. "The big shift is away from a ... shrunken version of a desktop e-mail client towards a mobile e-mail client focused primarily around processing and triage," CEO Gentry Underwood says, adding that the company has been issuing invites at a steady pace in order to keep the software stable. Reuters
(2/18)
| App Developers Alliance News
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Free passes to Unbiased, Real and Raw: Developer Insight and Opportunity (Barcelona, Feb. 28)
Join the Application Developers Alliance, together with developerprogram.com and the App Quality Alliance, for a day of sessions focusing on upcoming trends, how to leverage tools available and the demand by consumers and enterprises for quality applications. Sign up and get a free pass to MobileWorld Congress. Learn more.
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PandoMonthly presents: Drew Houston, Dropbox CEO (San Francisco, Feb. 21)
Join for a fireside chat with Dropbox CEO Drew Houston, as he discusses the growth of Dropbox. The Application Developers Alliance will be present, showing off DevsBuild.It. Learn more.
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