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November 19, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Real-time bidding ad-sales draw praise, criticism
    Real-time bidding ad-sales systems and consumer tracking are radically changing the way websites serve ads to their customers -- and not everyone's sure that's a good thing. Marketers say the technologies allow them to quickly and effectively target ads to the people they're most likely to interest and win a response from, but privacy critics say they have concerns about the technology. The New York Times (tiered subscription model) (11/17) LinkedInFacebookTwitterEmail this Story
  • Mobile ads trounce TV, online ads on key performance metrics
    Mobile ads are massively more effective than broadcast or conventional digital ads on a slew of key metrics, according to an AdColony/Nielsen study. Almost 6 in 10 mobile users recalled the brands advertised, versus about 1 in 10 for TV and digital users, and mobile ads were also several times more effective at influencing consumers' purchasing intent. eMarketer (11/19) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Facebook launches self-service advertising toolkit
    Facebook is rolling out an Ads Manager toolkit to help marketers measure, manage and optimize their social-ad campaigns. The system includes a "conversion measurement" tool to help marketers track how many purchases are directly attributable to Facebook users who've viewed their ads on the network, although the tool does not reveal personally identifiable information about the users. "That allows marketers to understand the impact of the Facebook ad on the ultimate purchase," explains eMarketer's Debra Aho Williamson. VentureBeat (11/16), Reuters (11/16) LinkedInFacebookTwitterEmail this Story
  • Macy's goes mobile for Thanksgiving Day Parade
    Macy's has created a dedicated mobile application ahead of its annual Thanksgiving Day Parade in a bid to boost engagement with people in the crowd and people watching the parade from home. The app lets users get more information about specific floats and balloons, and it allows them to create personalized elfin avatars that can be shared on social networks. (11/19) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • History lessons for HTML5 developers
    HTML5 gives developers new ways to use the "history" object, most notably by allowing page transformations without requiring a page refresh, writes Umar Hansa. As with any new tool, though, it's important to show restraint. "Don't change the URL just because you can; only change it when it makes sense to do so!" Hansa warns. NetTuts+ (11/16) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why tiny favicons are a big deal
    Web designers shouldn't forget about favicons -- the 16×16 pixel graphics displayed alongside a browser's address bar -- writes Ray Vellest. The tiny icons might not seem like a big deal, but users and clients do notice when designers neglect these small details. "They are a very important part of the web, both from a user interface perspective and a branding point-of-view," Vellest writes. (11/16) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Can SMBs compete locally against corporate giants?
    Big brands are likely to spend more on locally targeted social and digital advertising in the new year, potentially causing headaches for small business that will have to fight these large firms for their fans' attention, writes Gerry Moran. "These larger brands will be spending more on social media, digital marketing and resources to help grow their market share. Think about how you are going to compete!" Moran advises. Marketing Think blog (11/17) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best social media advertising campaigns to be named by Web Marketing Association
    Marketers using marketing and ad campaigns on social media networks, like Facebook and LinkedIn, to engage consumers are exploding. The Web Marketing Association judges will select the best social media advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition Awards. Companies or agencies wishing to nominate their work for consideration may do before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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