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November 13, 2012
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Problem. Solved. 
  • 4 steps to push past a growth plateau
    It's not uncommon for a company's growth to stall, but it is possible to get your business back on track once this happens, Karl Stark and Bill Stewart of Avondale write. Companies can navigate this growth plateau by clarifying their organizational structures, setting clear goals and concentrating on a limited number of promising opportunities. "Powering through a growth plateau involves simplifying and focusing the organization on the next growth trajectory," they write. Inc. online/Herding Gazelles blog (free registration) (11/9) LinkedInFacebookTwitterGoogle+Email this Story
  • How to use LinkedIn ads to build your brand
    Advertising on LinkedIn can be an effective way to build brand awareness, boost your content-marketing efforts or attract attention to media coverage of your company, Brian Carter of Infinigraph writes. It's a good idea to segment your marketing efforts, he writes. "You can't impact people if you don't know what they care about; and you can't know what they care about if you don't know who they are." BtoB Magazine (11/12) LinkedInFacebookTwitterGoogle+Email this Story
  • What makes your company so special?
    The key to succeeding in a crowded marketplace is to identify the attribute that sets your company apart from the competition, John Jantsch writes. "Find a way to differentiate your business, one that matters to somebody, or you'll be forever doomed to compete on price," he writes. You can figure out what makes your brand special by conducting interviews with your best clients, he notes. Duct Tape Marketing (11/12) LinkedInFacebookTwitterGoogle+Email this Story
  • How to retain employees
    Forty percent of employees say they plan to look for a new job within the next six months, write David Williams and Mary Michelle Scott of Fishbowl. This is bad news for employers who expend a lot of resources to hire the best people. Williams and Scott suggest companies try the five "R's" of employee relationships to retain them: Responsibility, respect, revenue sharing, reward and relaxation time. Harvard Business Review online/HBR Blog Network (free registration) (11/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Why great employees take their talents elsewhere
    Employees might choose to leave your company for several reasons; for example, they might be dissatisfied with the compensation they're receiving, Jacqui Barrett-Poindexter writes. Additionally, employees might leave if they don't have enough time off or if they are faced with unattainable goals. "Constantly moving the 'carrot' without regard for what it takes to reach it will usually wind up in a breakdown in morale and desire," Barrett-Poindexter writes. (11/9) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 questions to help you uncover your 401(k) plan's true cost
    While new 401(k) rules require fee disclosure, companies soliciting 401(k) business are not required to do so, says Brandon Bellin, a senior associate actuary for Securian Retirement. He provides several questions employers should ask to determine the true costs of any plan and make sure they're getting the best deal. Bloomberg Businessweek (11/8) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • A sitemap in no time flat
    Having a sitemap for your business' website is important because it can give Google and other search engines a better idea of how to treat your website, Amie Marse writes. You can use tools such as XML-Sitemaps or GSiteCrawler to create an XML sitemap without much hassle on your part, she notes. Small Business Trends (11/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Microsoft's Skype in the Workspace opens a marketing channel
    Microsoft is starting Skype in the Workspace to attract small and medium-sized businesses to its Internet video chat and related services. Among the features is the ability for a business to create an "opportunity" meeting to which others can respond. "A salesperson or marketer might drool over how opportunities could be used to generate and qualify leads. Partnership development, recruiting, product testing and a host of other business tasks come to mind, too," Kevin Casey writes. News Service (11/8), InformationWeek (11/8) LinkedInFacebookTwitterGoogle+Email this Story
  • Free up hard drive space after you upgrade to Windows 8
    If you upgrade your computer to Windows 8, you might find you're missing hard drive space that is tied up by your old system files, Dave Johnson writes. You can't just delete these files, but you can get rid of them by using the Disk Cleanup feature in Windows 8. CBS MoneyWatch (11/9) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Just for Fun 
  • Weird gadgets that will leave you wondering
    From metal-detecting sandals to a USB pregnancy test, not every gadget invented is destined for greatness. This article runs down 10 of the weirdest examples, which also include a cigarette umbrella and a device that could play music directly through your bones. Mashable (11/12) LinkedInFacebookTwitterGoogle+Email this Story
[I]f you expect and hope that employees will make and keep long-term commitment to your company, it will be equally vital that you give them good reasons to stay."
--David Williams and Mary Michelle Scott, CEO and president, respectively, of Fishbowl, writing at Harvard Business Review online's HBR Blog Network
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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