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February 27, 2013News for women business owners

  Top Story 
  Business Trends 
  • Using freelance workers to limit labor costs
    Business owners like Xan Hood of Charlotte, N.C., are using freelancers to save on costs they would incur by hiring full-time employees. Hood, owner of a clothing company, pays seven freelancers, and that approach may have saved him $270,000 last year. "We need to be efficient and resourceful with the little we have," Hood said. Online platforms such as Elance connect business owners and freelancers looking to bid for work. CNNMoney (2/26) LinkedInFacebookTwitterEmail this Story
  • Other News
  Small Business Spotlight 
  • How a business makes money investing in old paper plates
    Jennifer Sherwood and Adam Schlain, founders of, have built a successful online business selling paper plates and other party supplies, many of which are no longer available in stores. They stock supplies up to 30 years old, including items featuring the Teenage Mutant Ninja Turtles, Snow White and Garfield. "Other people, they go out there and invest in the stock market," Sherwood says. "We invest in paper plates." USA Today (2/26) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • Are you leveraging social media for customer service?
    Customers are turning to social media to air their questions and complaints, bypassing more traditional feedback channels such as e-mail or phone calls. Business owners should pay attention to these messages, train their staffs to handle them and try to address each concern using the same medium the customer used, experts say. Entrepreneur online (2/22) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Attend the NAWBO Public Policy Fly In
    Join NAWBO as we work on solutions to the issues facing our nation's women business owners at the NAWBO Public Policy Fly In on Tuesday in Washington, D.C. The event includes a group meeting as well as individual meetings with members of Congress or their staffs. RSVP. LinkedInFacebookTwitterEmail this Story
  • Save the Date: Women's Business Conference 2013
    For this year's NAWBO Women's Business Conference, we are headed to the only major city in the U.S. founded by a woman; one of the most diverse cities, with 150 ethnicities who speak 60-plus languages; and home to the largest cruise ship port in the world. Save the date: Oct. 3 to 5 in Miami at the Intercontinental Hotel. Details to come. LinkedInFacebookTwitterEmail this Story
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  • Tools to help your company track customer data
    Businesses are collecting all sorts of data on customer behaviors and preferences, and research has found that doing so can improve business decisions. In addition, many customers want companies to use this data to send them relevant promotions. This article lists six services -- including Kaggle, Custora and Swipely -- that can help small-business owners manage all of their data. Small Business Trends (2/26) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • How to manage your schedule and get more productive
    You can't improve as a leader if you don't make time for what's really important, writes Les McKeown, CEO of Predictable Success. You need to re-evaluate your strategy if your schedule is overbooked or you have made more commitments than you can possibly handle, he writes. It won't be easy, but you can fix the problem by "invest[ing] the time needed to install systems and processes that will give you mastery over your calendar, commitments and communications," he advises. Inc. online (free registration) (2/25) LinkedInFacebookTwitterEmail this Story
  • Is your hiring process hurting your company?
    Certain key mistakes -- failing to follow up with applicants, for example -- can hurt your company's brand during the hiring process. The infographic included with this article includes summaries of the right way and the wrong way to look for new employees. Entrepreneur online (2/25) LinkedInFacebookTwitterEmail this Story
  Policy Update 
Don't live in the sting. Excuses only amplify the problems."
--Shelley Prevost, a co-founder of Lamp Post Group, writing at Inc. online

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