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December 13, 2012
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News for the sign and visual communications industry

  The Storefront 
  • Fresh logo is unveiled for Market Street
    A Market Street brand revamp launched nearly a year ago has culminated in a new logo, introduced at the chain's 11th store, which opens Jan. 9 in Lubbock, Texas. The orange- and melon-colored logo shows a grapefruit intersected with a spoon. "The grapefruit is the state fruit of Texas, and we feel it conveys a fresh image," said Monica Schierbaum, senior director of marketing at parent United Supermarkets. "The spoon represents our gourmet prepared foods that we are known for at Market Street." The Shelby Report online (12/6) LinkedInFacebookTwitterEmail this Story
  • Spartan's Valu Land debuts in Detroit
    Two Valu Land stores have opened in the Detroit area. As many as eight more of the small format are planned for the region in 2013. "With the economy as it is, Valu Land is responding to a heightened need for value that shoppers can depend on every day," said Alan Hartline, executive vice president for merchandising and marketing at parent Spartan Stores. (Michigan) (free registration) (12/12) LinkedInFacebookTwitterEmail this Story
  • Other News
Phenomenal Performance, Sustainability Edge—another 3M first
3MEnvisionWrap Films set a new industry standard, offering non-PVC films with a breakthrough boost in attributes: better conformability and lifting resistance, easier installs, faster removals, horizontal warranty, plus "greener." Wrap vehicles, boats, even textured surfaces. This changes everything. Again.
Info & samples
  Technology and Trends 
  • Parabit promotes digital screen as 2-way communications tool
    Digital kiosks such as Virtual Concierge that help visitors find their way or aid shoppers looking for stores or specific products can also act as data-collection devices for retailers and other corporate customers, according to kiosk-maker Parabit. "Integrating digital signage ads with the digital brochures, along with wayfinding, really provides a turnkey solution," said Parabit's Joanna Pawlowska. Digital Signage Today (12/11) LinkedInFacebookTwitterEmail this Story
  Government and Regulatory 
  • Court tells Clear Channel, CBS to take down L.A. billboards
    An appeals court has ruled that permits that allowed Clear Channel Outdoor and CBS Outdoor to put up 100 digital billboards in Los Angeles are invalid, and ordered the companies to take them down. The decision stems from a lawsuit filed after the City Council granted permission for the companies to put up 800 digital billboards despite a citywide ban. The Huffington Post (12/10) LinkedInFacebookTwitterEmail this Story
  • Digital-sign rules create confusion
    The city of Oak Ridge, Tenn., notified business owner Tony Stevens that the animated Santa he wanted to put on his electronic sign violates the city's sign ordinance, in a ruling that Stevens says is so confusing that now he's not sure what's allowed on his 7-year-old sign. He has expressed his confusion via a new message on the sign, asking passers-by to call city hall and help clear things up. WBIR-TV (Knoxville, Tenn.) (12/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  ISA Update 
  • Research promotes reasonable sign code
    In early November, staff with the North Miami Planning Commission submitted a report to the City Council in favor of loosening the city's sign code -- including favorably citing the latest research from the University of Cincinnati and Texas A&M University. On December 11, the North Miami City Council finally voted… Read more. LinkedInFacebookTwitterEmail this Story
  • Signs and marketing success
    A new academic article on the economic value of signs has recently been released, and it confirms that on-premise signs enhance the success of businesses and communities. The article, placed in the American Marketing Association's "Journal of Public Policy & Marketing"… Read more. LinkedInFacebookTwitterEmail this Story
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