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December 20, 2012
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News about digital retail commerce

  Top Story 
  • Liftopia trades big discounts for a bit of risk
    Bargain-hunting skiers can find tickets discounted as much as 85% at Liftopia, a website that helps resorts lock in revenue and hedge against the vagaries of nature. There's one catch -- the site doesn't give refunds for bad weather or a lack of snow. "The resorts that used our technology last year substantially beat the market," CEO Evan Reece said. CNBC/Consumer Nation blog (12/19) LinkedInFacebookTwitterEmail this Story
Retailers see 10x response rate of email with MMS
The white paper, "Achieving Tangible ROI with Multimedia Text Message Marketing" shows how retailers are using MMS text message marketing to drive more sales and higher customer retention. Reach your customers through the device they use most - their mobile.
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  Online Retail Trends 
  • The power of a holiday thank you e-mail
    Retailers who reach out and thank customers with e-mailed notes and holiday greetings may be setting the stage for more buying, and some studies have shown that gratitude can have a positive effect on attitude, writes Armando Roggio. Messages from retailers should be simple, attractive and sincere, he adds. Practical eCommerce (12/19) LinkedInFacebookTwitterEmail this Story
Partner with Kroger Precision Marketing
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  New Media & Technology 
  • Mobile loyalty a natural pairing with mobile wallets
    Mobile payments may be the missing link in generating more consumer interest in mobile loyalty programs, with the two functions increasingly appreciated as complementary, writes Chantal Tode. Google, for instance, is doing away with its loyalty punch card Punchd application and may integrate those functions into its mobile wallet. "Mobile wallets will need to move beyond pure payment transactions in order to attain mass adoption. Loyalty features ... will go a long way toward enticing users to move to mobile wallets," said Tom Nawara, vice president of emerging solutions and innovation at Acquity Group. (12/20) LinkedInFacebookTwitterEmail this Story
  • Survey: Shoppers want more ways to use mobile
    Consumers are shopping with smartphones in hand, and 74% bought something via mobile this year compared to 55% in 2011, according to a GfK Roper/SapientNitro survey. Some 70% of respondents said they want to see retailers do more to enhance the shopping experience, from offering free WiFi to providing free shipping on purchases made in the store. Women's Wear Daily (subscription required) (12/19) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Russia's Yandex to partner on electronic payments
    Yandex, Russia's largest search engine, is teaming up with Sberbank to create a new online payment system aimed at boosting e-commerce. The bank will pay $60 million for a 75% interest in the joint venture with Yandex, which is the default search engine for Windows Phone 8 smartphones in Russia and Turkey. MediaPost Communications (12/19) LinkedInFacebookTwitterEmail this Story
  • Publishers Lunch and Random House launch online card catalog
    Publishing industry newsletter Publishers Lunch and Random House have launched Bookateria, an online roster of more than 2 million books that links to sellers including Amazon, Apple, Barnes & Noble and Books-A-Million. The website was created to showcase book news and promote sales without giving preference to any one retailer, Publishers Lunch founder Michael Cader says. (12/19) LinkedInFacebookTwitterEmail this Story
  • PayPal's Marcus offers 2013 forecast
    Near-field communication will fail to take off next year, while digital wallets from PayPal, Google and others will gain popularity, PayPal President David Marcus says. "In 2013, payments will finally merge with loyalty and rewards," he said. "These three separate businesses will converge to make it easy for consumers and merchants to automatically leverage appropriate coupons and offers." EcommerceBytes (12/18) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Facebook nixes planned mobile ad network
    Facebook has pulled the plug on its planned third-party mobile ad network, which had been in beta testing. "Our focus is on scaling ads in mobile news feed before ads off of Facebook. We have learned a lot from this test that will be useful in the future," a company spokesman said. Adweek (12/19) LinkedInFacebookTwitterEmail this Story
  Legislative & Regulatory 
  • Regulators unveil new rules to protect children's online privacy
    The Federal Trade Commission has expanded rules governing children's online privacy rights, updating the 1998 Children's Online Privacy Protection Act to take into account new technologies such as mobile devices and behavioral advertising. "Congress enacted Coppa in the desktop era and we live in an era of smartphones and mobile marketing," says FTC Chairman Jon Leibowitz. "This is a landmark update of a seminal piece of legislation." The New York Times (tiered subscription model) (12/19) LinkedInFacebookTwitterEmail this Story First Look reveals outlook for 2013
Anyone familiar with knows how valuable the Forrester State of Retailing Online (SORO) Report is for digital retailers. At Retail's BIG Show, Jan. 13-16 in New York, Forrester's Sucharita Mulpuru will provide an overview of the data and outlook for 2013. Learn more. Spotlight 
  • What's next for m-commerce in Europe?
    Focusing specifically on commerce via smartphones, Forrester Research projects that m-commerce will grow from 1.7 billion euros in 2011 to 19.2 billion euros in 2017. On the blog, Forrester's principal analyst Martin Gill shared further insights into this exploding area of retail, how m-commerce buyers are the new "avant garde" customer and why southern European markets will see faster adoption than traditional e-commerce leaders such as Germany and the U.K. Read more. LinkedInFacebookTwitterEmail this Story
  • 7 reasons retailers' messages are missing the inbox
    Return Path's latest Global Email Deliverability report revealed inbox placement rates dropped 5% over 2011, showing that what may have worked a few months ago does not work today. A new white paper by Listrak in the library identifies seven reasons that could be causing e-mails to be deprioritized, bulked or blocked by recipients all together. Read more. LinkedInFacebookTwitterEmail this Story
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No man for any considerable period can wear one face to himself and another to the multitude, without finally getting bewildered as to which may be the true."
--Nathaniel Hawthorne,
American author

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