Word of Mouth Marketing SmartBrief

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January 11, 2013

Word of Mouth and social media marketing news

Everybody's Talking About ...

Jaguar hits Instagram to build buzz for F-Type
Jaguar is using an Instagram campaign to draw attention to its new F-Type model, inviting the site's users to submit photos that capture the essence of the Jaguar brand. The winning entrant will be one of the first Americans to be given a chance to test-drive the new car. Luxury Daily (1/9)

WOMM at Work

Axe kicks off space travel contest
Deodorant brand Axe, also known as Lynx in some countries, launched an online contest that promises 22 winners trips to space aboard a space plane from Space Expedition Curacao. Contest entrants must go to the Axe Apollo Space Academy website and submit a written piece on why they deserve to go to space. Entries will be put to a public vote. FoxNews.com (1/10)

New year brings new social buzz for quickservice chains
Fast-food chains including McDonald's, Chick-fil-A and Chipotle started 2013 with a slew of new tweets and social media mentions building buzz around their brands, according to data from Ad Age. Advertising Age (tiered subscription model) (1/7)

Startup seeks to connect brands, fans for viral videos
Charlotte-based startup Womadz is looking to revolutionize the advertising industry by creating a platform that allows advertising creatives and customers to join in online video competitions put on by sponsoring brands and have the submissions voted on by peers. Winners can receive cash or other prizes for their work, and brands get video ads that have already generated social media buzz. The key to whether Womadz succeeds will be whether it can build the sort of community of creatives that is excited to participate in these competitions, writes Jake Finkelstein. ExitEvent (1/10)

Building Blocks of Buzz

4 tips for managing your business' online reputation
Your business might not be able to reach its potential if its online reputation isn't very good, Dave Thomas writes. If this is the case at your company, you should figure out why your reputation has suffered and determine whether what people are saying about your company is true. Try to create more positive buzz about your business, and continue to monitor your reputation. B2C Marketing Insider (1/7)

Google Play gives app developers the power to engage reviewers
Google is expanding its Google Play program to allow any developer who worked on an application to respond to comments about that app. Previously only those with Top Developer badges were allowed to respond to comments, but the feature is now being rolled out to a wider audience. "Since reviews can easily influence potential buyers, developers need to be able to set the record straight sometimes," Lance Whitney writes. TheNextWeb.com (1/10) , CNET (1/10)

Words from WOMMA

Sugarland's Kristian Bush and best-selling author C.C. Chapman to Speak at WOMMfest
Grammy-winning vocalist Kristian Bush of Sugarland and best-selling author C.C. Chapman ("Content Rules") are coming to WOMMA's first-ever coast-to-coast celebration of WOMM on Feb. 19. Marketers from Seattle, Atlanta and Chicago will get to see three keynote presentations as they are streamed from across the U.S. Check out all the details here.

Infographic: LinkedIn Hits 200 Million Users
This week, LinkedIn surpassed 200 million members and to celebrate the occasion, they released an infographic detailing the most active accounts and countries on the professional social media giant. See the whole thing at WOMMA.

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The most valuable of all talents is that of never using two words when one will do."

--Thomas Jefferson,
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