| News for advertising, marketing and media professionals |  |
| Marketing Trends & Research |  |  |
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- Republicans are outspending Democrats in paid online media
Online ad observers say Republicans are pouring more funds into online ads than Democrats are so far this year. Cox Cross Media's Brian Rosenberg, for one, said he was seeing three GOP ads for every one Democratic spot. Google account executive Andrew Roos notes, "Republicans are throwing the gauntlet down." ClickZ
(4/21)       
 | Reach Your Best Prospects Online
Want to reach online adults ages 25-44, who drive a BMW, or have a 401K, or shop on the Internet or own a Smartphone? Whoever your audience, Just Ask Nielsen to reach your most valuable prospects online so you can deliver the right ad to the right people. |
| Company Watch | | |
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- Sources: Google may try to buy travel software firm ITA
ITA Software, which develops travel tools for Orbitz Worldwide and Microsoft, among others, reportedly could be acquired by Google. The asking price could be about $1 billion, but the talks may not result in a sale, sources said. Neither ITA nor its main investors commented for this report. Bloomberg
(4/21)
- Scripps talks product integration at upfront presentation
With the theme "Our Brands for the Life of Your Brands," Scripps Networks at its upfront presentation told advertisers and their agencies that channels such as its HGTV, DIY and Food Network are ideal for product integration initiatives. The company also touted its "360" strength across TV, online and mobile platforms. Broadcasting & Cable
(4/20)
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- Unilever executive talks consumer-generated content
 Babs Rangaiah, vice president of global communications planning for Unilever, will serve on the jury of a global consumer-generated video contest involving 13 brands. "We believe that marketing will be much more participatory in the next few years and we want to be at the leading edge of that," said Rangaiah. Adweek
(4/20)
- Near East campaign taps desire for easy ethnic meals
The first major campaign for PepsiCo's Near East brand in nearly three years centers on an online recipe-exchange community called Around the World in 5 Minutes. Chef Peter Bowen, known for creating five-minute meals, will star in videos and write a blog. Brandweek
(4/20)
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- Just 8% of top websites make anti-fraud "honor roll"
In a study of major online retail sites, Fortune 500 sites and U.S. government sites by the Online Trust Alliance, just 8% were found to be devoid of malware, to have taken measures against phishing and to have sufficient data encryption practices in place. Newegg, Apple and Blue Nile were among the few sites that made the cut. "While major corporations, banks, governmental agencies and industry working groups talk about best practices, the majority are failing to adopt, risking demands for added regulations," OTA's Craig Spiezle said. The Wall Street Journal (tiered subscription model)/Digits blog
(4/20)
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| Career Development | | |
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- How to survive a workplace goof
When you make a workplace gaffe -- such as accidentally getting stuck in the restroom -- go ahead and laugh with co-workers about the incident, says Barbara Pachter, author of "New Rules At Work." If a mistake is more serious, issue apologies if necessary and take steps to ensure it doesn't happen again, she says. Forbes
(4/14)
| IAB News | | |
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- IAB MIXX Awards: Call For Entries
Does your work break new ground in the interactive creative revolution? Then stake your claim to an IAB MIXX Award, the most important honor in the industry. Submit your best work to be seen and evaluated by interactive's most influential thought leaders who each year reward the most innovative digital work in advertising and marketing. The MIXX Awards is the only interactive awards competition judged by an all-star panel -- advertising agency executives who create campaigns for the world's most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders. Get your work in before the early entry deadline on May 28 at www.mixx-awards.com.
- IAB Networks & Exchanges Marketplace on May 3 in NYC is Almost Sold Out
This event will help you analyze and understand the ad networks and exchanges landscape. The rapid evolution of the buying and selling process is changing interactive media -- don't be left behind. Learn lessons in navigating the dynamic landscape and gain insights and expertise from industry veterans who are analyzing and explaining this evolving space May 3 in New York City. Find out more at www.iab.net/ne2010.
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 | America's future will be determined by the home and the school. The child becomes largely what he is taught; hence we must watch what we teach, and how we live."
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