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December 28, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • News may be going digital -- but not on the weekends
    Research shows that young news consumers have mostly embraced digital platforms for receiving news, but there may be a distinction between preferences in weekday and weekend reading. Experience at two leading newspapers and research suggests that readers may prefer the more relaxed reading experience of print on the weekends. Thus, newspapers would be well advised on their websites to make it easier for visitors to find their way to weekend print subscription options, writes Lynne Brennen, principal at the U.S.-based New Leaf Media. audiences blog (12/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Other News
  Consumer Intelligence 
  • 2012 was the year native advertising took off
    This is the year that native advertising and content marketing took flight, writes Shane Snow. Brands such as Coca-Cola, Facebook and Red Bull ran creative content-based campaigns that showed ways to move beyond stale social media strategies, and "stood out as models for an industry that's largely on board with content marketing, but still spreading its wings," Snow writes. Advertising Age (tiered subscription model) (12/27) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  • Newspaper's gun owner map raises thorny questions
    The Journal-News of Westchester, N.Y., published the addresses of gun permit holders in its local area, along with a map. The move raises the question of whether some forms of public data should be published. The effort made the newspaper a target of widespread criticism in the wake of the Newtown, Conn., slayings. "[W]hen we publish private information we should weigh the public's right to know against the potential harm publishing could cause," writes Al Tompkins. GigaOm (12/27),'s Morning Meeting blog (12/27) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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If all misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be contented to take their own and depart."
Greek philosopher

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    American Press Institute
    4401 Wilson Blvd, Suite 900
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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