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16 January 2013
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  Campaigns and Case Studies 
  • France Telecom targets more markets in Africa
    Benin, Togo, Burkina Faso and Mauritania are on tap for France Telecom's expansion into the African mobile space. "The countries' proximity to Orange's existing operations in Mali and Senegal made them more attractive," said Elie Girard of France Telecom-Orange. France Telecom is also pursuing management agreements with telecom groups in Algeria and Libya. Telecom Lead (India) (14 Jan.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  Market Trends and Research 
  • Tablets shine among mobile paid search clicks over U.K. holidays
    Holiday shopping in the U.K. saw mobile play a larger role this year, with 31% of all paid search clicks originating from mobile devices, Kenshoo reports, adding that tablets accounted for 21% of revenue. The average order from tablet users who clicked on search ads was £88.48, topping £73.78 on PCs and £71.98 on smartphones. Mobile Marketing Magazine (11 Jan.) LinkedInFacebookTwitterEmail this Story
  • MMS proves a big hit for holiday sharing in Spain
    Multimedia message traffic increased 424% in Spain on New Year's Eve and showed similar increases in other countries during the holiday season, driven mainly by video sharing, according to Acision. "We put this surge down to consumers' increasing desire to share rich content and special moments, stimulated by the global phenomenon of social networking, which has also been made easier by the growing popularity of smart devices and access to networking applications," said Acision chief Jorgen Nilsson. Mobile Marketing Magazine (11 Jan.) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright


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