MMA SmartBrief: Europe, Middle East, & Africa Edition

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/efkzCfbwoceYtOyxZtVl

16 January 2013

News for mobile marketing professionals

Campaigns and Case Studies

U.K.'s Shop Direct sees holiday mobile sales soar
Mobile commerce sales increased 150% for the U.K.'s Shop Direct retail group in the six weeks leading up to Christmas. Smartphones and tablets accounted for 28% of the group's Web-based sales during the holiday season. ShopSafe.co.uk (U.K.) (14 Jan.)

France Telecom targets more markets in Africa
Benin, Togo, Burkina Faso and Mauritania are on tap for France Telecom's expansion into the African mobile space. "The countries' proximity to Orange's existing operations in Mali and Senegal made them more attractive," said Elie Girard of France Telecom-Orange. France Telecom is also pursuing management agreements with telecom groups in Algeria and Libya. Telecom Lead (India) (14 Jan.)

Industry News

Cross-EU mobile network envisioned
Deutsche Telekom, France Telecom, Telecom Italia and Telefonica are discussing ways to create a mobile market spanning boundaries within the EU. Financial Times (tiered subscription model) (08 Jan.)

Market Trends and Research

Tablets shine among mobile paid search clicks over U.K. holidays
Holiday shopping in the U.K. saw mobile play a larger role this year, with 31% of all paid search clicks originating from mobile devices, Kenshoo reports, adding that tablets accounted for 21% of revenue. The average order from tablet users who clicked on search ads was £88.48, topping £73.78 on PCs and £71.98 on smartphones. Mobile Marketing Magazine (11 Jan.)

Study: Mobile and younger users power Internet surge in West Africa
Mobile is the key to an increase in Internet use across the West African nations of Nigeria, Ghana and the Ivory Coast, according to research by Twinpine. The biggest source of growth is younger users accessing social networks. GoMo News (09 Jan.)

MMS proves a big hit for holiday sharing in Spain
Multimedia message traffic increased 424% in Spain on New Year's Eve and showed similar increases in other countries during the holiday season, driven mainly by video sharing, according to Acision. "We put this surge down to consumers' increasing desire to share rich content and special moments, stimulated by the global phenomenon of social networking, which has also been made easier by the growing popularity of smart devices and access to networking applications," said Acision chief Jorgen Nilsson. Mobile Marketing Magazine (11 Jan.)

SmartQuote

If you can't write your idea on the back of my calling card, you don't have a clear idea."

--David Belasco,
American theatrical producer, director and playwright

Subscriber Tools

Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise

Senior Account Director: Dena Malouf (202) 407-7837