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February 5, 2013
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News for advertising, marketing and media professionals

  Top Story 
  • Facebook relents, will display AdChoices icon on FBX ads
    After fielding complaints from ad agencies and advertisers, Facebook has agreed to add the AdChoices icon to display ads purchased through the FBX exchange. The icon will only be displayed when users mouse over a particular portion of the ads, leading some to question whether the move was sufficient to comply with the Federal Trade Commission's call for "clear and prominent notice" of targeted advertising. Advertising Age (tiered subscription model) (2/4) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 
  • Super Bowl was most social TV event yet, report claims
    This year's Super Bowl generated more online engagement than any other televised event to date, according to a Trendrr report. In total, the Super Bowl generated 17.4 million social media interactions, up from 3.1 million in 2011, the report showed. USA Today (2/4) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Google launches new AdWords tools for video advertisers
    Google is rolling out new tools for AdWords video campaigns, with the goal of making campaign reporting "more insightful, purposeful, and beautiful," according to YouTube Product Manager David Tattersall. The new tools include reach and frequency metrics, a "Map View" to provide geographical viewing data, and a "Column Sets" feature that lets marketers choose which data to display about their campaigns. ClickZ (2/4) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • Gunn: BBDO is the most-awarded agency for 7th straight year
    BBDO topped DDB and Ogilvy & Mather in the Gunn Report's annual ranking of agencies, as measured by the number of awards they've won. It's the seventh victory in a row for the Omnicom unit. "Great work works great. It makes money for our clients," says Andrew Robertson, BBDO Worldwide president and chief executive. BETC Paris created the year's most-awarded spot, "The Bear," a commercial for Canal+ television in which a bearskin rug professes his love of directing movies. MediaPost Communications/MediaDailyNews (1/31) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Adobe has a morning-after answer to Super Bowl spots
    A Goodby, Silverstein & Partners commercial for Adobe Marketing Cloud starring a chimp and a horse makes light of Super Bowl spending habits and touts the virtues of running spots online. "It's way cheaper to run it online, 'cause then they'll know who sees it and whether it works," says the monkey. "Metrics, not myths" is the tagline. "Advertising people will chuckle that it was Goodby that made this spot -- the same agency that had such great success using a chimp in E*Trade's Super Bowl spots more than a decade ago," writes Tim Nudd. Adweek (2/4) LinkedInFacebookTwitterGoogle+Email this Story
  Interactive Media 
  • Expedia app lets users create emotional travelogues
    Expedia has created a "Find Yours" Facebook application for turning travel photos into shareable travelogues, writes Susan Kuchinskas. The project comes out of the original agency pitch by 180LA to the client. "They were moving away from the comedic aspect. We presented to them that 'We can take you guys in an emotional way. Let's make it personal,' " says 180LA's senior interactive producer, Chris Neff. ClickZ (2/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Planters gets cheeky with valentine e-cards
    Planters fans can send valentine e-cards this month, with videos depicting a humorously "sexy" Mr. Peanut lounging in front of a fire, hugging a picture, or wearing only a strategically placed bow. The videos, available with the brand's "Keep That Heart Pumping" application, include romantic background music. MediaPost Communications/Marketing Daily (2/4) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • Sold out: IAB Annual Leadership Meeting
    Get your name on the waiting list now! Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan; the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the agenda for the IAB Annual Leadership Meeting. Hear from Tim Armstrong, Chairman and CEO, AOL; Jonah Peretti, Founder and CEO, BuzzFeed; Nate Silver, Author, Statistician, and Founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Learn more and add your name to the waiting list. LinkedInFacebookTwitterGoogle+Email this Story
  • Want to know more about the IAB Digital Media Sales Certification?
    The January window has ended and the next test window starts April 1. Take a giant step in your career by taking the IAB Digital Media Sales Certification exam. Hundreds of your colleagues are already certified and making a difference -- for themselves and their company. For further details and to find out if you are eligible please visit our website. Haven't heard about the Certification program? Don't know why you should take it? Attend the next "Everything You Always Wanted To Know About The Certification Program In Less Than 45 Minutes" webinar on Feb. 8 at 12 p.m. Whether you are interested in taking control of your own career, or looking to get your entire sales team certified, you will learn about the program that's creating a new standard in digital sales. LinkedInFacebookTwitterGoogle+Email this Story
Learn more about IAB ->About | Join | IAB News | Interactive Resources | Insights & Research | Events

 
Position TitleCompany NameLocation
Ad Operations ManagerSpiceworksAustin, TX
Director of Sales, East CoastdeviantARTNew York, NY
VP, Digital StrategyLincoln Financial Media CompanyAtlanta, GA
SEM Marketing Manager, Local Everyday Health Inc. New York , NY
Retail Sales Director - Digital Media & Targeting DatalogixMultiple Locations, United States
Account Executive, Digial MediaDatalogixNew York City, NY
Senior Manager, Mobile & Video DatalogixNew York City, NY
Click here to view more job listings.

  SmartQuote 
Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright


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