| News for the sign and visual communications industry |  |
- How will the physical shopping experience evolve?
As digital and mobile technology gives consumers more ways to shop, trips to the store will increasingly shift from utilitarian buying missions to theatrical experiences, some retail experts say. "A few stores -- Burberry, C. Wonder in New York, Nordstrom -- have experimented with dressing rooms that the customer can actually tailor themselves," says retail architect M.J. Munsell. Bazaarblog
(2/14)     
- Mass. McDonald's goes small to attract attention
A McDonald's in Danvers, Mass., wants to stand out from its fast food neighbors. So, it plans to replace its 20-foot tall pylon sign with something more visible. The restaurant is located in a strip that also holds rivals Wendy's, Burger King and Taco Bell, all with signs similar in size and location to McDonald's. In order to be seen better by drivers on its busy street, the operator wants to replace the pylon sign with a 12-foot monument sign with a digital screen and a brick base. The Salem News (Mass.)
(2/18)
 | 3M expands color selection of popular Series 1080 Films
3M introduces six additional colors to its highly demanded line of 3M™ Scotchprint® Wrap Film Series 1080: two satin colors and four matte. The new Satin Pearl White film was a true attention-getter at the SEMA show. View the expanding line of colors and finishes online. Backed by 3M™ MCS™ Warranty.
Series 1080 colors & samples
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| Technology and Trends |  |  |
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- TouchSystems rolls out energy-efficient touch tables
TouchSystems has created a new line of interactive touch-screen tables with an energy-saving feature that can cut power usage by up to 50%. "InspiraTouch definitely has a place in education, hospitality, entertainment, and corporate environments," said Carol Nordin, president of TouchSystems. Digital Signage Today
(2/18)
| Government and Regulatory | | |
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- Ill. town nears approval on redeveloped mall
Village trustees in Vernon Hills, Ill., are considering a plan to redevelop Westfield Hawhthorne Mall that includes an AMC theater with its own bar and luxury recliner seats. Officials expressed preliminary support for the plan, which calls for 48-foot pylon signs with LED screens. Patch.com/Vernon Hills, Ill.
(2/20)
- Texas town's new ordinance clarifies digital sign rules
Officials in Denison, Texas, approved a new sign ordinance aimed at clearing up confusion created by the earlier version and clarify rules on digital billboards. Companies won't be able to automatically convert traditional billboards to digital, but will be able to win approval for new digital boards if they meet all the requirements. KXII-TV (Ardmore, Okla.)
(2/18)
| ISA Update | | |
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- ISA meets with Obama administration
ISA Vice President of Government Relations David Hickey participated in a meeting with the Obama administration's Special Assistant to the President for Manufacturing Policy, where he represented the sign industry's interests before the administration. Read more.
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