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February 22, 2013
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News about digital retail commerce

  Top Story 
  • Barneys revamps its mobile strategy with optimized-site shopping
    Barneys New York is touting its shopping-enabled, mobile-optimized site for the first time in its latest campaign running in the New York Times' mobile fashion section. The black-and-white mobile banner simply reads "Shop now" alongside the brand's logo. "Offering a mobile-optimized site is a solid strategy for most retailers, since consumers are on mobile devices. This is especially important for luxury retailers," writes Erin Shea. Luxury Daily (2/22) LinkedInFacebookTwitterEmail this Story
  Online Retail Trends 
  • Zappos debuts curated-shoe platform Glance
    Zappos now boasts 127,000 styles from 1,000 brands, a collection that may seem daunting to many shoppers. The solution? Glance, a social site that offers curated collections and lets shoppers share by "hearting" the styles that strike their fancy. Fast Company online (2/21) LinkedInFacebookTwitterEmail this Story
  • Social data has staying power, marketers say
    Social media is seen as a top source of customer data by only about 12% of marketers, far behind the 49% who name website analytics as a top data-source, according to a recent study. That could change: 78% of marketers plan to use social data of some sort this year, and a full quarter say that social media will become a top data source for them in the mid- to long-term. eMarketer (2/21) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Tech turns runway shows into research labs
    Designers began streaming Fashion Week shows several years ago as a way to reach out to brand fans with a first look at new styles. Now, fashion houses are increasingly using viewer data, social media feedback and early online orders as a research tool to help them gauge which new looks are likely to sell and what might work in future collections. The New York Times (tiered subscription model) (2/21) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • PayPal launches mobile payment option in Europe
    EBay-owned PayPal has launched a version of its mobile payment service, PayPal Here, for use by small businesses in Europe. The service uses a gadget the size of a smartphone that lets merchants accept credit and debit cards that work with Europe's more complex chip and PIN system. TechCrunch (2/21), Reuters (2/22) LinkedInFacebookTwitterEmail this Story
  • John Lewis joins Collect+ to boost online sales
    U.K. retailer John Lewis has joined Collect+, a service that lets online shoppers pick up or return purchases at one of a network of independent retailers. The department store's online customers will be able to direct orders to one of about 1,000 shops in Scotland, Northern Ireland and southwestern England starting this fall. The Guardian (London) (2/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Interactive Advertising 
 
  • Mr Porter issues stylish Instagram challenge to mobile users
    Global photos of men's styles are the heart of a multichannel campaign from Net-A-Porter's men's destination Mr Porter. Mobile users are asked to provide their own Instagram pictures in the style of Mr Porter's photo shoots in exotic locales showcasing men's fashions offered by the brand. They can then browse through and pick their favorite images on a microsite. Luxury Daily (2/21) LinkedInFacebookTwitterEmail this Story
 Do your employees "Dream BIG"?
Then it's time to share the news of a partnership between NRF and the University of Phoenix. The "Dream BIG" program will award 10 full-tuition scholarships to current retail employees looking to advance their careers with a retail-related degree while still having the flexibility to work and live at home. Learn more.
 

  Legislative & Regulatory 
  • Online merchants get to know the 1099-K
    The Internal Revenue Service created the 1099-K form in 2011 as a way to make sure that small businesses, especially the growing legions of online merchants, properly reported all their income. Credit-card processors are required to complete a 1099-K form for all payments processed by each retailer, but retailers say the forms, which the IRS uses to verify retailers' reported income, don't account for chargebacks or other expenses. Internet Retailer (2/21) LinkedInFacebookTwitterEmail this Story
  Shop.org Spotlight 
  • Customers live in an omnichannel world, and so should your business
    Omnichannel retail represents a conceptual and philosophical shift in today’s marketplace and presents an enormous opportunity to create relevant and immersive customer experiences. A new white paper by iProspect in the Shop.org library analyzes both the customer and internal facets retailers need to be aware of to execute an omnichannel strategy. When done right this approach helps companies attract, build and maintain more profitable customer relationships. Download the white paper. LinkedInFacebookTwitterEmail this Story
 
  • Should online retailers embrace third-party advertising?
    The success of Amazon’s customer-centric model was the crux of several sessions at Retail’s BIG Show last month, and one of Shop.org’s First Look sessions looked exclusively at the company’s advertising strategy. Executives representing Expedia Media Solutions, Robert W. Baird and Co., and ChannelAdvisor explained why more retailers should consider this emerging trend because of the opportunity to reach an audience a business is likely already targeting. Read more. Shop.org Blog (1/16) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
You can do anything in this world if you are prepared to take the consequences."
--W. Somerset Maugham,
British writer


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