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January 21, 2013
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The Leaderboard 
  • Stop reacting and start leading
    Some managers take a reactive approach, helping their salespeople solve problems rather than giving them the skills necessary to do so on their own. It's better to be a proactive leader who focuses on communication and helps salespeople learn how to address problems. TopLine Leadership Blog (1/20) LinkedInFacebookTwitterGoogle+Email this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Sales Strategies 
 
  • Why you should teach your sales team about SEO
    It's a good idea to inform the sales department about the basics of SEO, writes Bill Sebald. "Once the sales force understands SEO, they'll be more inclined to use their precious hours to mine through Linkedin questions, Quora, Yahoo Answers, social media, and forum boards," he writes. Afterward, salespeople can be a valuable resource for refining your company's marketing efforts. B2C Marketing Insider (1/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Why sales and marketing alignment is essential
    You can improve the possibility that your new product launches will succeed and do a better job of managing your company's brand if your sales and marketing teams are aligned, writes Janet Spirer of Sales Horizons. Sales and marketing alignment has been a key topic for a long time, but "the time may have arrived to just fix the problem rather than talking about it," she explains. SalesTrainingConnection.com (1/18) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Daily Data Points 
  • Mapping the economy as Obama begins his second term
      
    President Barack Obama faces a different economic landscape than he did four years ago. This post features interactive maps that show state and local data that shape national economic indicators such as unemployment and median household income, and it looks at demographic trends and how they will affect the U.S. for the next four years. SmartBrief/SmartBlog on Finance (1/18) LinkedInFacebookTwitterGoogle+Email this Story

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Strategies from Sales & Marketing Management 

On the Road 
  • Smart strategies for spending credit card rewards
    If you've racked up a lot of rewards on your credit cards, using them for travel can be a smart decision, Melanie Pinola writes. "It is also, however, often very frustrating and complicated to try to take advantage of, thanks to eligibility restrictions, expiration dates, and limited award seats on airlines," she writes. Depending on the situation, it might also be wise to use your rewards to get gift cards or cash back. Lifehacker (1/17) LinkedInFacebookTwitterGoogle+Email this Story
App Update 
  • Why taking handwritten notes is a waste of time
    Using a paper notebook is inefficient and frustrates people who know that tech devices such as tablets are more productive, writes Alexandra Samuel, vice president of social media at Vision Critical. With the help of tools like Evernote, you can easily share notes with colleagues, maintain a digital record of meetings and transfer ideas into your task-management program, she writes. Harvard Business Review online/HBR Blog Network (1/16) LinkedInFacebookTwitterGoogle+Email this Story
Most Read 

Top five news stories selected by SmartBrief on Sales readers in the past week.

  • Results based on number of times each story was clicked by readers.
Making Small Talk 
  • Martin Luther King Jr. was almost a man of a different name
    If circumstances had worked out differently, Martin Luther King Jr. may have been known as Michael Luther Branham Jr. King's father originally went by Michael before adopting the name Martin, and King's family was originally known by the surname Branham or Brannam. By the time of the 1880 census, however, they had started to use the name King. The Huffington Post (1/18) LinkedInFacebookTwitterGoogle+Email this Story
 
Position TitleCompany NameLocation
Sales Performance ManagerAvis Budget GroupHouston Area, TX
Global Sales Development LeadFacebookMenlo Park, CA
Sales Manager (Inside Sales)Moodlerooms, Inc.Baltimore, MD
Head of Sales OperationsLiving SocialWashington, DC
VP of Sales and Business DevelopmentSmashFlyBoston, MA
Click here to view more job listings.

SmartQuote 
[T]ake your notes in Evernote, and then discover how much more productive you are when you capture everything digitally."
--Alexandra Samuel, vice president of social media at Vision Critical, writing at Harvard Business Review online's HBR Blog Network
LinkedInFacebookTwitterGoogle+Email this Story

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