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November 16, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Staff cuts, publication changes come to Variety
    Variety will cease being a daily publication as it lays off almost 20 of its non-newsroom employees, according to owner Jay Penske. The new publication schedule is yet to be determined, as Penske Media feels out Hollywood executives on how often they'd like to see new editions and in what form. Los Angeles Times/Company Town blog (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Website deconstructs ways video news can be biased
    With a focus on video reporting, a website shows how news organizations can use innocuous elements to alter how news is perceived., the brainchild of Colleen Bradford Krantz, shows how simple elements such as camera angles and background colors can create widely varied viewer reactions to a given story. Currently the site is targeting a young audience but can be useful to anyone, Bradford Krantz says. Sense of the News blog (11/15) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Study: Pasted content fuels sharing better than social buttons
    Copied-and-pasted content drives more online sharing than do social networks' click-to-share buttons, according to a Tynt study. More than four-fifths of social sharing is driven by copy-paste, the study found, perhaps because copying content gives users more control over what they share. "It’s almost frictionless, and it allows the sharer to choose exactly what to pass on to a friend or social network," this article notes. eMarketer (11/16) LinkedInFacebookTwitterEmail this Story
  • The future is programmatic, Web marketers say
    Programmatic buying is changing the balance of power between Web publishers and advertisers, experts say. Marketers are increasingly focused on tracking consumers across the Web rather than buying up space on specific sites, with programmatic bidding now accounting for about 10% of all online display advertising. "It's allowing advertisers to assign value to media rather than publishers," explains Ben Winkler, chief digital officer at OMD. The New York Times (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Village Voice taps Will Bourne as latest editor
    The new editor of the Village Voice is Will Bourne, who comes to the job from his last post as editor-at-large for Inc. "I plan to reinforce the paper's position as a showcase for progressive -- but balanced, disciplined -- journalism and to make it an even more forceful presence on the culture front," said Bourne, who succeeds Tony Ortega, and will be the sixth Voice editor in the past seven years under New Times ownership. New York magazine (11/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Journalists can make amends with coverage when stories come undone
    A false accusation brought against Elmo puppeteer Kevin Clash, which was later recanted, shows how news organizations should take care to balance initial coverage of a story with coverage when the story falls apart. In this instance, The New York Times gave the recantation slightly better placement, though the story was shorter. In such situations, "I’m not sure you can or should dictate that the follow-up has to be precisely the same length or in exactly the same spot, but certainly we would want the follow-up to reach a comparable audience to the original,” said Times Associate Managing Editor for Standards Philip B. Corbett. the Error blog (11/16) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: API dashboard sets new benchmarks for success
    Is your organization lagging, tracking or leading? At API’s Transformative Business Models workshop, you can find out with our exclusive Business Model Dashboard -- a tool that establishes a new yardstick for innovation with 25 digital business metrics and sets benchmarks for adaptation and growth. Join innovation expert Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, on Jan. 24-25 in Arlington, Va., for a repeat of the sold-out October workshop presented with The Poynter Institute. LinkedInFacebookTwitterEmail this Story
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One thing I am convinced more and more is true and that is this: The only way to be truly happy is to make others happy. When you realize that and take advantage of the fact, everything is made perfect."
--William Carlos Williams,
American poet and physician

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
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    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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