Ecover, Method merger marries values and minds | Climate-related risks spur federal agencies to action | Study: Label colors alter how product is viewed
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March 14, 2013
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Setting the Example
Ecover, Method merger marries values and minds
Ecover CEO Philip Malmberg is trying to leverage the unique skill sets of Method's team. He wants to use the brands' cultures to promote common themes such as behavior change and water resources. "That's why the board at Method preferred the offer Ecover made to many other propositions. ... That's why they are also very committed to this merger: They can see it could make us a green, dynamic, visionary champion," he said. TriplePundit.com (3/12)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Creating Accountability
Nestle sets corporate responsibility goals
Nestle announced 30 social and environmental responsibility goals it plans to meet by 2020, including a switch to sustainable palm oil and cuts to emissions and water use. "We fundamentally believe our company can only be successful over time if we also create value for society," said CEO Paul Bulcke. CNBC/Reuters (3/13)
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Climate-related risks spur federal agencies to action
The Army Corps of Engineers and other federal agencies are taking initiatives to address risks tied to climate change, according to this article. "If you get the processes into the bones of the organization, you can weather out the political climate," said William Goran of the Corps of Engineers' Center for the Advancement of Sustainability Innovations. Roll Call (free content) (3/12)
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Green Marketing
Study: Label colors alter how product is viewed
In a study, students who were shown candy bars with green calorie labels believed the candy bars were more healthful than bars with red labels containing the same number of calories. Study author Jonathon Schuldt said that "these findings suggest that the design and color of the labels may deserve as much attention as the nutritional information they convey." Food Business Review (3/13)
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The Responsible Leader
How successor sustainability chiefs can thrive
While succeeding a company's first chief sustainability officer can mean trying to fill big shoes, it can also offer an opportunity to expand and evolve the job, Ellen Weinreb writes. Integrating sustainability further into the business is often the biggest goal, according to interviews with three second CSOs. GreenBiz.com (3/13)
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How to instill CSR values into companies around the world
Corporate social responsibility must increasingly be taught to business students globally to avoid ethical breaches, according to a roundtable discussion with prominent business school deans. Participants also noted that CSR-related regulations should accommodate the different needs of large corporations and small businesses. IEDP (U.K.) (3/13)
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Powering Tomorrow
Environmentalists criticize Germany's renewable-energy policies
Germany's decisive shift from nuclear power to renewable sources, including solar, wind, wood and biogas, is running into resistance from traditional backers of green energy -- environmental organizations. Vast areas of forests, fields and grasslands are being cleared for renewable-energy production. Der Spiegel (Germany) (English online version) (3/12)
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Engage. Innovate. Discuss.
Gore uses SXSW to take aim at unsustainable growth
Former Vice President Al Gore this past weekend criticized the growing wealth gap in the U.S. and argued it has a negative effect on democracy in the form of a Congress beholden to special interests. At the South by Southwest Interactive Festival, Gore also discussed how government and corporate growth plans often define progress in economic terms without considering environmental and social impacts. SmartBrief/SmartBlog on Leadership (3/13)
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SmartQuote
As sustainability professionals, we must practice what we preach, which means that a continuous improvement mindset should always guide our actions."
-- Shawn Heath, chief sustainability officer at Duke Energy, as quoted at GreenBiz.com
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