Ecover, Method merger marries values and minds | Climate-related risks spur federal agencies to action | Study: Label colors alter how product is viewed
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March 14, 2013
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SmartBrief on Sustainability

Setting the Example
Ecover, Method merger marries values and minds
Ecover CEO Philip Malmberg is trying to leverage the unique skill sets of Method's team. He wants to use the brands' cultures to promote common themes such as behavior change and water resources. "That's why the board at Method preferred the offer Ecover made to many other propositions. ... That's why they are also very committed to this merger: They can see it could make us a green, dynamic, visionary champion," he said. (3/12)
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Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

Creating AccountabilitySponsored By
Nestle sets corporate responsibility goals
Nestle announced 30 social and environmental responsibility goals it plans to meet by 2020, including a switch to sustainable palm oil and cuts to emissions and water use. "We fundamentally believe our company can only be successful over time if we also create value for society," said CEO Paul Bulcke. CNBC/Reuters (3/13)
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Climate-related risks spur federal agencies to action
The Army Corps of Engineers and other federal agencies are taking initiatives to address risks tied to climate change, according to this article. "If you get the processes into the bones of the organization, you can weather out the political climate," said William Goran of the Corps of Engineers' Center for the Advancement of Sustainability Innovations. Roll Call (free content) (3/12)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Green MarketingSponsored By
Study: Label colors alter how product is viewed
In a study, students who were shown candy bars with green calorie labels believed the candy bars were more healthful than bars with red labels containing the same number of calories. Study author Jonathon Schuldt said that "these findings suggest that the design and color of the labels may deserve as much attention as the nutritional information they convey." Food Business Review (3/13)
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How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

The Responsible Leader
How successor sustainability chiefs can thrive
While succeeding a company's first chief sustainability officer can mean trying to fill big shoes, it can also offer an opportunity to expand and evolve the job, Ellen Weinreb writes. Integrating sustainability further into the business is often the biggest goal, according to interviews with three second CSOs. (3/13)
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How to instill CSR values into companies around the world
Corporate social responsibility must increasingly be taught to business students globally to avoid ethical breaches, according to a roundtable discussion with prominent business school deans. Participants also noted that CSR-related regulations should accommodate the different needs of large corporations and small businesses. IEDP (U.K.) (3/13)
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Powering Tomorrow
Environmentalists criticize Germany's renewable-energy policies
Germany's decisive shift from nuclear power to renewable sources, including solar, wind, wood and biogas, is running into resistance from traditional backers of green energy -- environmental organizations. Vast areas of forests, fields and grasslands are being cleared for renewable-energy production. Der Spiegel (Germany) (English online version) (3/12)
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Engage. Innovate. Discuss.
Gore uses SXSW to take aim at unsustainable growth
Former Vice President Al Gore this past weekend criticized the growing wealth gap in the U.S. and argued it has a negative effect on democracy in the form of a Congress beholden to special interests. At the South by Southwest Interactive Festival, Gore also discussed how government and corporate growth plans often define progress in economic terms without considering environmental and social impacts. SmartBrief/SmartBlog on Leadership (3/13)
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As sustainability professionals, we must practice what we preach, which means that a continuous improvement mindset should always guide our actions."
-- Shawn Heath, chief sustainability officer at Duke Energy, as quoted at
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