| December 12, 2012 |
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- Why Fortune 500 CEOs should learn to love social media
The leaders of smaller, fast-growth companies are more likely to use Facebook and Twitter than the CEOs of Fortune 500 companies, according to a CEO.com study. Large-company CEOs are inherently in an "ivory tower," but avoiding social media makes it even harder for them to understand important consumer trends, writes Josh James. "[B]y not having a social media presence, these giants are handicapping themselves when it comes to agility and growth," James writes. Inside the Domosphere blog
(12/11)      
- Take big risks, or you're guaranteed to fail
Bosses should be willing to take big risks, otherwise they'll never succeed, says Tom Perkins, co-founder of Kleiner Perkins Caufield & Byers. "If there is no risk, you have already missed the boat. Your competitors will already be there," Perkins says. Knowledge@Wharton
(12/5)
- How to get ready for 2013
As the year comes to a close, it's a good idea to review your company's 2012 performance and identify objectives for 2013, according to Heinz Marketing. You should also determine whether you have the personnel and resources necessary to achieve your sales goals for the coming year. HeinzMarketing.com
(12/10)
- What it takes to run an inside sales team from A to Z
When managing an inside sales team, it's important to make sure that your employees' goals support the company's objectives and that you monitor key metrics, writes Craig Ferrara of AG Salesworks. In addition, you should build a strong company culture and use contests to motivate your salespeople. B2C Marketing Insider
(12/11)
| Understanding the Sales Force with Dave Kurlan |
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- Formal assessments, gut instincts must align before you hire
Some sales executives rely on assessments to tell them whether a candidate will be a good addition to the team, while others prefer to trust their gut. What happens, though, when the two don't align? Dave Kurlan says smart executives will make the hire only when both signs point to "yes." OMGHub.com
(12/10)
- Check in automatically with Flybe
Flybe has unveiled an automatic check-in option that fliers can elect when purchasing tickets. The service delivers a flier's boarding pass to his or her smartphone anywhere from 15 to 36 hours before departure. With the electronic boarding pass, the flier doesn't have to check in on the carrier's website. BusinessTraveller.com (U.K.)
(12/6)
- Why Google+ Communities is a big deal for brands
Google+ Communities is similar to Facebook's and LinkedIn's Groups features, but that doesn't mean it should be an afterthought for marketers, Danny Whatmough writes. "There's also little doubt that this information will be used to optimise search. ... [T]hat extends the influence of Communities far beyond what is possible with Facebook and LinkedIn Groups," Whatmough writes. eConsultancy.com
(12/10)
 | Good managers should have the capability of recognizing when they're adding value and when they need to get the hell out of the way."
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