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March 4, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  Revenue 
  • What Warren Buffett looks for in a newspaper
    Warren Buffett says he looks for newspapers such as The Arkansas Democrat-Gazette as he buys up news organizations in certain markets. The Arkansas paper was quick to charge for online access, says Publisher Walter Hussman Jr., but more as a way to keep its print readers than as a way to generate digital revenue. Buffett also said in his annual letter to shareholders that, in the newspaper business, "we do not believe that success will come from cutting either the news content or frequency of publication. Indeed, skimpy news coverage will almost certainly lead to skimpy readership." Bloomberg Businessweek (3/2), JimRomenesko.com (3/1)
  • What's really driving Advance Publications' digital strategy?
    Advance Publications' stated commitment to preserving local news in New Orleans with a digital-first strategy appears to be motivated mainly by a drive to generate clicks, writes Ryan Chittum. A low-value story that takes little time or effort to generate can, by Advance's reckoning, count as more valuable than a story of substance. "The larger question, always difficult to answer, is what’s not being covered," he adds. Columbia Journalism Review online/Feature blog (3/1) LinkedInFacebookTwitterEmail this Story
 
  Innovation 
  • Washington Post engages readers with multimedia project
    The Washington Post followed The New York Times' lead in presenting a lengthy story online in a graphically engaging way. The project, about a Washington-area pro cyclist, included large photos and multimedia presentation. "We wanted to try a new form because we want to elevate the experience that our readers have," said Washington Post Information Designer Wilson Andrews, one of 12 staffers who worked on the project. Poynter.org/Top Stories blog (3/4) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Web is key for brands' local marketing efforts
    Increased digital spending was the single biggest change brands made in their local marketing strategies in 2012, according to a recent report, with 27% of companies saying they had increased their digital investments. About 6 in 7 brands use corporate websites to engage customers locally, while about half use social media and a third maintain dedicated local websites. eMarketer (3/1) LinkedInFacebookTwitterEmail this Story
  • Mass personalization and other Mobile World Congress trends
    Productive partnerships, such as Ford reaching out to application-development partners for its SYNC program, are among the five takeaways from the Mobile World Congress listed in this article. Telefonica's driving monitor for teenage drivers represents a burgeoning era of "mass personalization," and "Qualcomm was demonstrating broadcast capabilities for sports venues that provide game coverage to phones," writes Greg Armshaw, chief technology catalyst at McCann Worldgroup Asia Pacific. "That's a great opportunity for brands to associate themselves with excellent content." Advertising Age (tiered subscription model) (3/1) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Buzz Media cutting workforce, refocusing
    Products and technology will be Buzz Media's focus in the future, as it announces it will lay off about a fifth of its workforce -- from 200 to 250 employees, says CEO Steve Hansen. The job reductions are broadly based and added that the company needs to concentrate now on better engaging its audience and providing ad support as well as improving site infrastructure. The company says it expects to have its headcount back to 250 by year's end. MediaPost Communications/Online Media Daily (3/1) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Shady powers worm their way into new media
    Several prominent columnists were paid by the government of Malaysia to propagate a campaign in U.S. online media against a political opponent. This revelation raises troubling questions, writes Jeff John Roberts. Malaysia's success in switching from standard PR tactics to infiltrating U.S. journalism reflects the rush to publish that drives many online sites, to the point that little vetting of content may be done. "It’s perhaps inevitable that more content has brought more corruption to the media. The good news, however, is that the growth of online media outlets also affords the opportunity for more whistle blowers," he writes. BuzzFeed (3/1), PaidContent.org (3/2) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Learn to engage your community in new and more profitable ways
    CEO Chuck Peters will share how he is refocusing a local newspaper, The Gazette in Cedar Rapids, Iowa, into a media company focused on community engagement, not just traditional content and advertising – a concept many think is key to creating new digital revenue models. The Transformational Communities workshop, March 11 in Chicago, will illustrate how news companies can create framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic


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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

     
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